# Improved Mobile Graphics Chips AMD and Samsung Partnered to Create Mobile Graphics Chips By Daniel Johnson | Published 2019-06-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-graphics-chips References: [theverge](https://www.theverge.com/circuitbreaker/2019/6/4/18651894/amd-radeon-samsung-graphics-soc-chipset-exynos-smartphones) & [news.samsung](https://news.samsung.com/global/amd-and-samsung-announce-strategic-partnership-in-ultra-low-power-high-performance-graphics-technologies) AMD has agreed to a licensing agreement with [Samsung](https://www.trendhunter.com/trends/samsung-gaming-hub), where the mobile phone company gets to use its graphics technology. With this agreement, Samsung will get access to AMD's new RDNA graphics chips to use in its mobile phones. Radon graphics are most commonly associated with desktops but the technology is used in many other places, including use in major devices like PS4, [Xbox One](https://www.trendhunter.com/trends/turtle-beach-1) and in [Stadia](https://www.trendhunter.com/trends/ayn-odin), Google's cloud gaming service. The new AMD chips are thought to be a replacement for the existing ARM Mali GPUs that SAMSUNG uses in its Exynos chips. However, this change may not come to every country that SAMSUNG distributes phones in, for example, South Korean SAMSUNG manufacturers have used different chips in the past than its Samsung counterparts in other countries. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile Graphics Chip Use:** AMD's partnership with Samsung for mobile graphics chips reveals opportunities for further integration of gaming technology into mobile devices. - **RDNA Graphics Chips:** AMD's RDNA graphics chips are now used in major devices like PS4, Xbox One, and Stadia, indicating potential for integration into a wider range of products and services. - **Replacement for ARM Mali:** AMD's new graphics chips are expected to replace ARM Mali for Samsung's Exynos chips, presenting an opportunity for other chip manufacturers to compete in the market. ### Who This Affects Most - **Mobile Phone Manufacturing:** The partnership between AMD and Samsung for mobile graphics chips presents potential for businesses to offer higher quality visual experiences on mobile devices. - **Gaming Technology:** AMD's RDNA graphics chips being used in major gaming devices and now mobile phones, allows for the creation of gaming experiences across platforms. - **Chip Manufacturing:** The shift from ARM Mali to AMD's graphics chips for Samsung's Exynos chips means other chip manufacturers have the opportunity to compete in the market and offer their own graphics technology. ## Related on Trend Hunter - [Dedicated Mobile GPUs](https://www.trendhunter.com/trends/immortalis-g715.md) - [Mobile Gaming Graphics Cards](https://www.trendhunter.com/trends/radeon-rx-7800m.md) - [ARM-Based Gaming Processors](https://www.trendhunter.com/trends/snapdragon-g-series.md) - [Enhanced Mobile Gaming Platforms](https://www.trendhunter.com/trends/samsung-gaming-hub.md) - [HD Gaming Smartphones](https://www.trendhunter.com/trends/snapdragon-8-gen-1.md) - [AI-Powered Graphics Upscaling](https://www.trendhunter.com/trends/arm-ai-upscaler.md) - [Efficient Mobile Memory Modules](https://www.trendhunter.com/trends/samsung-thin-ram.md) - [Integrated GPU Graphics Cards](https://www.trendhunter.com/trends/ryzen-9000g.md) - [Handheld PC-Focused Processors](https://www.trendhunter.com/trends/z1-extreme.md)