# Rewarding Burger Games McDonald's Mobile Food Game Tempts Players with Free Food Rewards By Laura McQuarrie | Published 2014-12-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-food-game References: [digitalbuzzblog](http://www.digitalbuzzblog.com/mcdonalds-drop-into-maccas-mobile-game/) & [itunes.apple](https://itunes.apple.com/au/app/drop-into-maccas/id897437056?mt=8) [McDonald's](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion) 'Drop Into [Macca's](https://www.trendhunter.com/trends/mcdonalds-australia-1)' is a mobile food game that introduces Carl, a skydiver who must make deliveries to a fast food restaurant and avoid being slowed down by Internet memes along the way. The game is simple and addictive in the same style as the viral sensation Flappy Bird. With the free Drop Into Macca's app for Android and [Apple](https://www.trendhunter.com/trends/sensoreo-ms1-interlink) devices, players are given the chance to win one of 10 $1,000 cash cards by participating, as well as rewards like free burgers and other menu items from McDonald's. If you fancy yourself to be an avid gamer, what better way to earn free food than by playing a fun and fast-paced mobile game? ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 20% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile Food Games:** Innovation opportunity: Develop more mobile food games that offer rewards to players. - **Gamified Rewards Programs:** Innovation opportunity: Introduce gamified rewards programs to incentivize customers and increase engagement. - **In-app Advertising:** Innovation opportunity: Utilize in-app advertising in mobile games to increase brand awareness and promote products. ### Industries Being Reshaped - **Fast Food Industry:** Innovation opportunity: Implement gamified rewards programs to incentivize customers to visit fast food restaurants. - **Mobile Gaming Industry:** Innovation opportunity: Develop more mobile games that offer real-life rewards to incentivize players to engage with the game. - **Advertising Industry:** Innovation opportunity: Expand in-app advertising to include gamified advertisements and rewards to increase engagement and promote products. ## Related on Trend Hunter - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Retro Burger Video Games](https://www.trendhunter.com/trends/chilis-big-smasher-burgertime.md) - [Fast Food Reward Campaigns](https://www.trendhunter.com/trends/mymcdonalds-rewards.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [Interactive Digital QSR Experiences](https://www.trendhunter.com/trends/mcdonaldland-vr.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Nugget-Inspired Video Games](https://www.trendhunter.com/trends/mcnuggets-land.md) - [Nostalgic QSR Coin Games](https://www.trendhunter.com/trends/coin-drop.md)