# Mobile-First Streaming Services Quibi is Exclusively Mobile & Shares Quality Snackable Content By Laura McQuarrie | Published 2020-04-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-first-streaming References: [refinery29](https://www.refinery29.com/en-us/2020/04/9648157/how-to-watch-quibi-app-cost-download) & [quibi](https://quibi.com/) Quibi is a newly launched [mobile-first](https://www.trendhunter.com/trends/discord-video-quests)—and mobile-exclusive—streaming service that's all about sharing "quick bites." The experience is designed around sharing movie-quality shows on a phone, and the content that's shared on the platform is specifically framed to fit a phone screen. On the app, users can access [original content](https://www.trendhunter.com/trends/moviepad) and ever-updated Daily Essentials from news networks to keep them in the loop. A monthly subscription with ads will cost members $4.99 monthly, although there's also an ad-free experience that's available for $7.99 per month. All content, including the ads, is designed for the modern consumer, which means that many shows are short in length—about 10 minutes or less—and are easy to consume on the go. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Mobile-first Streaming:** Opportunity for disruptive innovation in creating streaming services optimized for mobile devices. - **Quick Bites Content:** Opportunity for disruptive innovation in producing short-form content that is easily consumable on the go. - **Personalized Advertising:** Opportunity for disruptive innovation in delivering targeted ads that cater to the modern consumer. ### Who This Affects Most - **Entertainment Streaming:** Opportunity for disruptive innovation in developing streaming platforms that prioritize mobile accessibility. - **Digital Content Production:** Opportunity for disruptive innovation in creating short-form content tailored for mobile consumption. - **Mobile Advertising:** Opportunity for disruptive innovation in delivering personalized ads optimized for mobile viewing. ## Related on Trend Hunter - [QSR-Branded Streaming Services](https://www.trendhunter.com/trends/streaming-service-1.md) - [Low-Cost Streaming Services](https://www.trendhunter.com/trends/roku-howdy.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Child-Friendly Streaming Service Clips](https://www.trendhunter.com/trends/netflix-kids-clips.md) - [Mobile-Friendly Streaming Services](https://www.trendhunter.com/trends/mobilefriendly-streaming.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [Premium Mobile Advertising Applications](https://www.trendhunter.com/trends/discord-video-quests.md) - [Creator-Focused Monetization Platforms](https://www.trendhunter.com/trends/headquarterz.md) - [Micro-Drama Streaming Apps](https://www.trendhunter.com/trends/pinedrama.md)