# AR Lunar Celebration Experiences Panda Express' Mobile Filters Explore Chinese New Year Traditions By Laura McQuarrie | Published 2020-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-filters References: [prnewswire](https://www.prnewswire.com/news-releases/panda-express-invites-guests-to-join-in-the-lunar-new-year-celebrations-through-augmented-reality-world-300987444.html) & [pandaexpress](https://www.pandaexpress.com/) [Panda Express](https://www.trendhunter.com/trends/panda-express-lunar-new-year) is inviting people to experience the first-ever Lunar New Year-themed AR experience with mobile filters that are based on Chinese New Year traditions. On [Instagram](https://www.trendhunter.com/trends/sendit-app) and Facebook, Panda Express created the interactive Celebration of Good Fortune AR experience to share five traditions. Each augmented reality filter on social media involves a different symbol of the Lunar New Year and invites people to enter for their chance to win a three-day trip in 2021 to [Universal Studios](https://www.trendhunter.com/trends/halloween-kills) Hollywood. While one augmented reality experience is centered on snacking on lucky foods, others involve revealing surprises in red envelopes and parading as a lion dancer. For a limited time, Panda Express is adding Firecracker Shrimp to its menu to kick off the arrival of the Lunar New Year. Image Credit: Panda Express ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **AR Lunar Celebrations:** Opportunity to create immersive and interactive augmented reality experiences for traditional celebrations. - **Mobile Filters in Marketing:** Potential for brands to leverage mobile filters to engage users and promote products or services. - **Lucky Food Experiences:** Innovative approaches to incorporating lucky foods into dining experiences using technology and interactive elements. ### Who This Affects Most - **Restaurant and Food Services:** Restaurants can explore using AR and mobile filters to enhance customer experiences and drive engagement. - **Marketing and Advertising:** Marketers can seize the opportunity to incorporate AR and mobile filters into their campaigns to attract and engage consumers. - **Entertainment and Tourism:** Tourism companies and attractions can leverage AR experiences and partnerships with brands to create unique experiences for visitors. ## Related on Trend Hunter - [New Year Restaurant Games](https://www.trendhunter.com/trends/good-fortune-scratcher-game.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [Chinese New Year Metaverses](https://www.trendhunter.com/trends/mcdonalds-hall-of-zodiacs.md) - [AR-Powered Gift Sets](https://www.trendhunter.com/trends/moonglow-gift-set.md) - [Tiger-Themed AR Cocktails](https://www.trendhunter.com/trends/limited-edition-cocktail.md) - [Personalized AI Red Envelopes](https://www.trendhunter.com/trends/personalized-ai-red-envelopes.md) - [Heritage-Based Bubble Tea Promotions](https://www.trendhunter.com/trends/new-year-scratch-cards.md) - [Heritage-Honoring Shopping Festivals](https://www.trendhunter.com/trends/dfs-hosts-lny-activations.md) - [New Year Dining Rewards](https://www.trendhunter.com/trends/bibibop-asian-grill.md)