# SMS Farming Services Mobile Farm Empowers Kenyan Agriculture Workers with Pricing Information By Alyson Wyers | Published 2015-04-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-farm References: [globalcitizen.org](https://www.globalcitizen.org/en/content/6-innovations-feeding-the-world/) & [mfarm.co.ke](http://www.mfarm.co.ke/) Food security is an important issue we need to take on in the fight against [global poverty](https://www.trendhunter.com/trends/zimad-the-hunger-project) -- something [Mobile Farm](https://www.trendhunter.com/trends/mobile-healthcare) is trying to do. Based in Nairobi, M-Farm helps farmers help themselves by connecting farmers and consumers of farm produce. They also provide pricing information on Kenyan markets. Rather than referring to the portability of their services, Mobile Farm is a digital technology that empowers farmers and cuts out profit-eating middlemen. Instead of relying on [spotty internet access](https://www.trendhunter.com/trends/kenya-digischool), M-Farm offers valuable information via text message that allows farmers to access higher profit margins. This gives them more say in their markets and could also have a positive affect with harvest yields. With 1/7th of the global population classified as hungry and the world's overall population estimated to reach 9 billion by 2050, this is a very timely cause. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Farming:** Opportunity for the development of mobile-based services to improve agriculture yield and empower farmers. - **Direct Farm-to-consumer:** Opportunity to digitally connect farmers and consumers and reduce the involvement of middlemen for fairer pricing and increasing profits. - **Precision Agriculture:** Opportunity for applying digital technologies such as IoT, drones, and sensors to promote sustainable and efficient agriculture practices. ### Sectors Adopting This - **Agriculture:** Development of technology-based services that offer agricultural information via mobile and help farmers connect and engage with consumers while reducing the role of middlemen. - **Telecom:** Opportunity for telcos to develop specialized mobile-based services that cater to farmers and help them access valuable information such as pricing data and weather forecasts. - **Iot:** Opportunity for IoT providers to offer comprehensive solutions for precision agriculture that enable sustainable and efficient farming practices. ## Related on Trend Hunter - [Three-in-One Farming Platforms](https://www.trendhunter.com/trends/farming-platform.md) - [Mobile Produce Markets](https://www.trendhunter.com/trends/grow-on-the-go.md) - [Food Insecurity-Fighting Partnerships](https://www.trendhunter.com/trends/feeding-americas-mission.md) - [Satellite Data-Powered Agricultural Transformations](https://www.trendhunter.com/trends/agricultural-transformation.md) - [Rural Dairy Farm Initiatives](https://www.trendhunter.com/trends/dairy-farm1.md) - [Portable Soil Monitors](https://www.trendhunter.com/trends/portable-soil-monitor.md) - [AI Pest Identification Systems](https://www.trendhunter.com/trends/pest-identification-system.md) - [AI-Powered Farming Platforms](https://www.trendhunter.com/trends/farm-automation-platform.md) - [Eco-Friendly Mobile Networks](https://www.trendhunter.com/trends/meaningful-planet.md)