# Modern Rugged Mobile Coolers Brümate's Brütank 55-Quart Rolling Cooler is Available in 10 Colors By Kalin Ned | Published 2023-03-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-cooler References: [brumate](https://www.brumate.com/products/brutank-55-quart-rolling-cooler-blush?variant=39512936841287)  The Brütank 55-Quart Rolling Cooler by [Brümate](https://www.trendhunter.com/trends/insulated-water-bottles) is a mobile cooler that effortlessly combines eye-catching aesthetics with performance-driven capabilities. Marketed as "the most innovative cooler ever made," the product features all-terrain wheels that are extremely durable, a self-tapping drink tank that can be removed, a [built-in tap](https://www.trendhunter.com/trends/kombi-cool-tap) to enhance convenience and comfort, a handy bottle opener, and more. Brümate claims that its mobile cooler has the capacity to retain ice for more than seven days. It has a 2.8-gallon capacity. This translates to 12 bottles of wine/liquor or 48 12 oz standard US cans (50 12 oz if they are slim). Brütank offers its 55-Quart Rolling Cooler in 10 colorways—from [Nightfall](https://www.trendhunter.com/trends/aeron-chairs) Blue and Alpine Swirl to Blush and Aqua. Image Credit: Brütank ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 70% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Rugged Mobile Coolers:** Innovative mobile coolers with durable all-terrain wheels and superior ice retention for extended outdoor activities and events. - **Performance-driven Drinkware:** Drinkware and coolers that incorporate convenience, comfort and durability for enhanced outdoor experiences. - **Personalized and Customizable Coolers:** Customizable coolers with a wide variety of colors and design options allowing users to personalize it to their preferences and taste. ### Industries Being Reshaped - **Outdoor Recreation:** Innovative rugged mobile coolers that cater to outdoor enthusiasts and adventurers looking for durable and superior performing coolers for extended activities and events. - **Hospitality and Catering:** Performance-driven drinkware and coolers that improve experiences and convenience for customers making them great for hotels, resorts and restaurants with outdoor events. - **Promotional Products and Merchandise:** Personalized and customizable coolers that brands can use as promotional products for their customers, allowing them to help advertise their brand wherever they go. ## Related on Trend Hunter - [All-Terrain Camper Coolers](https://www.trendhunter.com/trends/igloo-trailmate-journey-cooler.md) - [High-Capacity Rolling Coolers](https://www.trendhunter.com/trends/5gallon-rolling-cooler.md) - [Durable Suitcase-Style Coolers](https://www.trendhunter.com/trends/yeti-roadie.md) - [Accessible Adventure Coolers](https://www.trendhunter.com/trends/coleman-pro-coolers.md) - [Durable Adventurer Cooler Designs](https://www.trendhunter.com/trends/igloo-trailmate-cooler.md) - [AC-Equipped Camping Coolers](https://www.trendhunter.com/trends/solo-stove-windchill-47.md) - [High-Powered Mobile Coolers](https://www.trendhunter.com/trends/everfrost-powered-cooler.md) - [Lightweight Overlanding Coolers](https://www.trendhunter.com/trends/rugged-road-45-v2-cooler.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md)