# Customized Gym Apps Blink Fitness' Personalized Mobile Companion Supports Individual Interests By Laura McQuarrie | Published 2019-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-companion References: [prnewswire](https://www.prnewswire.com/news-releases/blink-fitness-launches-a-first-of-its-kind-technology-and-takes-a-major-leap-towards-ending-the-one-size-fits-all-gym-landscape-300773887.html) & [blinkfitness](https://www.blinkfitness.com/) With the start of a new year, many people with great resolutions for their health will be hitting the gyms—and to set these individuals up for success, [Blink Fitness](https://www.trendhunter.com/trends/gym-weddings) launched a Personalized Mobile Companion that supports the unique goals, interests and preferences of gym-goers. In order to put an end to a [one-size-fits-all approach to health](https://www.trendhunter.com/trends/adaptable-fitness), Blink Fitness' in-app Personalized Mobile Companion creates customized profiles around one's preferences and desired approach to healthy living. After answering a few questions, members are able to get personalized content in the form of articles, videos, workout routines and recipes that will be relevant to their well-being journey. On a daily basis, this content is updated and refined as the Personalized Mobile Companion learns to deliver the most motivating and relevant material for each and every member. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Personalized Gym Experiences:** Blink Fitness' Personalized Mobile Companion offers customized profiles and content to support individual gym-goers. - **Customized Health and Wellness Apps:** The rise of personalized gym apps like Blink Fitness' Mobile Companion reflects a growing demand for individualized health and wellness solutions. - **Data-driven Fitness:** The use of data and algorithms to personalize gym experiences is transforming the fitness industry, as demonstrated by Blink Fitness' Personalized Mobile Companion. ### Industries Being Reshaped - **Fitness and Wellness:** The fitness and wellness industry can leverage personalized gym apps like Blink Fitness' Mobile Companion to enhance customer satisfaction and engagement. - **Technology and App Development:** Companies that specialize in app development and technology can capitalize on the growing demand for personalized health and fitness solutions. - **Data Analytics:** The data analytics industry can play a crucial role in providing insights and algorithms to power personalized gym apps like Blink Fitness' Mobile Companion. ## Related on Trend Hunter - [Personalized AI Workouts](https://www.trendhunter.com/trends/smartgym.md) - [Personalized Fitness Plans](https://www.trendhunter.com/trends/obe.md) - [Customizable Fitness Apps](https://www.trendhunter.com/trends/levrfit.md) - [Personalized Fitness Planning](https://www.trendhunter.com/trends/mygainplan.md) - [Adorable In-App Health Companions](https://www.trendhunter.com/trends/health-companion.md) - [Personalized Weight Management Apps](https://www.trendhunter.com/trends/faster-way-to-fat-loss.md) - [Progress-Tracking Gym Apps](https://www.trendhunter.com/trends/gymtracker.md) - [Personalized Fitness Tools](https://www.trendhunter.com/trends/smartfit.md) - [Dedicated Mobile Fitness Apps](https://www.trendhunter.com/trends/silversneakers-go.md)