# Convenience Mobile Checkout Expansions 7-Eleven Recently Expanded its Mobile Checkout Feature By Grace Mahas | Published 2021-07-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-checkout-feature References: [grocerydive](https://www.grocerydive.com/news/7-eleven-brings-mobile-checkout-to-25k-more-stores/603305/) & [prnewswire](https://www.prnewswire.com/news-releases/7-eleven-expands-mobile-checkout-feature-to-thousands-of-us-stores-301332647.html) [7-Eleven](https://www.trendhunter.com/trends/7eleven-australia), the popular convenience store chain, recently announced it has deployed over 2,500 new [mobile checkout systems](https://www.trendhunter.com/trends/tcx-m7). The app-based service is connected to the brand's [loyalty program](https://www.trendhunter.com/trends/ubacart-loyalty-program) and helps consumers rapidly pay for products. In an effort to promote the new tool, 7-Eleven is offering shoppers 10 times as many rewards points for every purchase made with the service as they would otherwise receive. "After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," says 7-Eleven Digital Senior Vice President Raghu Mahadevan. "Now, we are accelerating the expansion of Mobile Checkout to ensure customers can shop at 7-Eleven the way they want to shop: safe and convenient." Image Credit: 7-Eleven, Inc. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Contactless Mobile Checkout:** There is an opportunity for retailers to develop or expand their mobile checkout systems that offer contactless payment options through app-based services. - **Incentivized Customer Loyalty Programs:** Retailers can incentivize customers to use their mobile checkout systems by offering rewards or loyalty points for each purchase made through the app-based service. - **Accelerated Expansion of Mobile Checkout:** The pandemic has accelerated the need for retailers to expand their mobile checkout systems in order to provide safe and convenient shopping experiences for customers. ### Industries Being Reshaped - **Retail:** Retail stores of all kinds, particularly convenience stores, can benefit from the development and expansion of mobile checkout systems that provide contactless payment options and incentivized customer loyalty programs. - **Technology:** Technology companies that create app-based mobile checkout systems have a great opportunity to partner with retailers and offer their services to those looking to expand their contactless payment options. - **Marketing:** Marketing firms should position themselves to help retailers promote their mobile checkout systems, with a particular emphasis on incentivizing customer loyalty through rewards or points-based systems. ## Related on Trend Hunter - [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md) - [App-Powered Checkout Stores](https://www.trendhunter.com/trends/checkoutfree-convenience-store.md) - [Checkout-Free Technology Expansions](https://www.trendhunter.com/trends/grabango.md) - [Convenience Store Self-Checkouts](https://www.trendhunter.com/trends/smart-checkout-technology.md) - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Check-Out Free Convenience Stores](https://www.trendhunter.com/trends/quicktrip.md) - [Checkout-Free Concession Lanes](https://www.trendhunter.com/trends/zippin-lane.md) - [Mobile Convenience Apps](https://www.trendhunter.com/trends/kum-go1.md)