# AR Sneaker-Finding Campaigns Nike Launched an AR Mobile Campaign for Sneaker Enthusiasts in Brazil By Daniel Johnson | Published 2020-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-campaign References: [mobilemarketer](https://www.mobilemarketer.com/news/nike-aims-phones-at-the-sky-in-search-for-sneaker-shaped-ar-cloud/577523/) & [about.nike](https://about.nike.com/) [Nike](https://www.trendhunter.com/trends/augmented-reality-shoe-try-on) launched a mobile campaign that encourages smartphones users in Brazil to look in the sky for an AR cloud, shaped like a Nike sneaker. The sneaker is an Air Max 2090, and consumers can access the AR content through a microsite. In order to launch the immersive [AR experience](https://www.trendhunter.com/trends/tootsie-augmented-reality), Nike collaborated with an agency named [AKQA São Paulo](https://www.trendhunter.com/trends/becks-70). After users have located the AR cloud, they can scan it to get access to exclusive content from Djong, a hip hop artist. The content consists of a song, and accompanying music video, as well as interviews and music form other artists in the industry. The mobile campaign can be accessed indoors and it provides a fun way to showcase Nike products and hip hop culture. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 28% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **AR Cloud Advertising:** Using augmented reality clouds in mobile campaigns to engage users and provide exclusive content. - **Immersive AR Experiences:** Creating interactive and engaging augmented reality experiences through mobile campaigns. - **Collaborative Marketing Partnerships:** Partnering with agencies and artists to create innovative marketing campaigns. ### Industries Being Reshaped - **Advertising:** Utilizing AR technology in advertising campaigns to deliver immersive experiences and exclusive content. - **Entertainment:** Creating AR campaigns that provide exclusive music content and interviews, enhancing the entertainment industry. - **Fashion:** Incorporating AR experiences in marketing campaigns to showcase sneakers and engage fashion enthusiasts. ## Related on Trend Hunter - [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [AR Fragrance Campaigns](https://www.trendhunter.com/trends/ar-fragrance-campaign.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [AR Spray Painting Experiences](https://www.trendhunter.com/trends/ar-spray-painting.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md)