# Mobile Bakeries The Cupcake Truck Serves Up Sweet Treats in Connecticut By Danielle Richards | Published 2010-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-bakery1 References: [followthatcupcake](http://followthatcupcake.com/) Have you ever craved a delectable cupcake in the middle of the day, but when you look around there is not a bakery in sight? Well in New Haven, CT, that isn’t a problem. The “Cupcake Truck” is a [mobile bakery](https://www.trendhunter.com/trends/cheez-wheelz-food-truck), stopping at different locations throughout the day in the New Haven area. Not only do they sell [traditional vanilla and chocolate cupcakes](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake), they even venture out to offer a small dose of sugar in a frosting shot to satisfy even the slightest craving. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Mobile Bakeries:** The trend of mobile bakeries is disrupting traditional brick and mortar bakeries, providing convenience and accessibility to customers on the go. - **Food Trucks:** The rise of food trucks, including mobile bakeries, presents a disruptive opportunity for the catering and events industry, providing a versatile and customizable alternative to traditional dining options. - **Online Ordering:** Mobile bakeries can capitalize on the trend of online ordering and social media marketing to expand their reach and customer base beyond physical locations. ### Industries Being Reshaped - **Food and Beverage:** Mobile bakeries represent a disruption to the traditional food and beverage industry, providing a unique and mobile twist to a classic offering. - **Hospitality:** Hotels and event venues can embrace mobile bakeries and food trucks as a way to differentiate their offerings and provide a unique and memorable experience for guests. - **Marketing and Advertising:** Mobile bakeries can utilize social media marketing and branding opportunities to differentiate themselves from traditional bakeries and drive more customers to their mobile locations. ## Related on Trend Hunter - [Frosting-Filled Chocolate Cups](https://www.trendhunter.com/trends/cupcake-cups.md) - [Speedy Baked Goods Deliveries](https://www.trendhunter.com/trends/gopuff-the-bakery.md) - [Canadian Bakery Expansions](https://www.trendhunter.com/trends/crave-cupcakes.md) - [Hybrid Snickerdoodle Cookie Cupcakes](https://www.trendhunter.com/trends/snickerdoodle-cookie-cupcake.md) - [Soft-Pink Chocolate-Brand Trucks](https://www.trendhunter.com/trends/iconic-pink-truck.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Convenient Cupcake Snack Bites](https://www.trendhunter.com/trends/cupcake-bites.md) - [Fresh-Baked Cookie Deliveries](https://www.trendhunter.com/trends/tiffs-treats.md) - [Cupcake-Flavored Ice Creams](https://www.trendhunter.com/trends/cupcake-ice-cream-flavor.md)