# Phone-Sized Shopping Ads Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever By Laura McQuarrie | Published 2014-09-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-app-ad References: [adsoftheworld](http://adsoftheworld.com/media/outdoor/tesco_the_worlds_smallest_tesco) & [tesco](http://www.tesco.com/apps/) To prove that its mobile app is essentially like having the smallest Tesco store ever right in your pocket, Tesco set up a humorous mobile app ad. Although advertisements for apps usually take the form of commercials, this clever one reaches out to people on the street. Tesco created a covered up outdoor advertisement that stated it would be constructing the smallest store ever, and soon enough, the cloth was pulled to reveal a micro-sized store. The ad featured tiny moving grocery store doors that opened to reveal a phone with an on-screen display of the Tesco shopping app, which was intriguing and had a lot of eyes set on it, since the ad was located at one of the city's busiest intersections in Budapest. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Shopping Ads:** Creating small and humorous mobile app ads can capture the attention of potential users and create buzz for the brand. - **Location-based Advertising:** Utilizing busy city locations can attract more attention and potentially increase brand recognition and customer acquisition. - **Innovative Advertisements:** Thinking outside the box with advertisements can create buzz and potentially set a company apart from competitors. ### Sectors Adopting This - **Retail:** The use of mobile shopping apps can provide an easy and convenient shopping experience for customers. - **Advertising:** Utilizing location-based advertising can potentially increase the effectiveness of ads by reaching a greater number of people. - **Marketing:** Creating innovative advertising campaigns can increase brand recognition and potentially lead to greater customer acquisition and loyalty. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Personalized Grocery Billboard Campaigns](https://www.trendhunter.com/trends/tesco-ireland-1.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Mobile Ad-Supported Checkouts](https://www.trendhunter.com/trends/sams-club-3.md) - [Diminutive Indian Grocery Apps](https://www.trendhunter.com/trends/indian-grocery-app.md) - [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md) - [Dating App-Themed Store Experiences](https://www.trendhunter.com/trends/swipemart.md)