# Smartphone Movie Theater Marketing Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads By Michael Hemsworth | Published 2016-02-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mobile-ads References: [marketingland](http://marketingland.com/hundreds-of-local-movie-theaters-will-soon-become-beacon-hot-spots-161755) & [mobiquitynetworks](http://www.mobiquitynetworks.com/) Looking to interact with movie goers even more, Mobiquity and Screenvision have collaborated to create mobile ads that would be pushed out to smartphone users. Being that Mobiquity has had huge success in [retail locations](https://www.trendhunter.com/trends/digital-media-system), the brand is looking to utilize [beacon technology](https://www.trendhunter.com/trends/geofencing-feature) to connect with those inside movie theaters. Not requiring any interaction on behalf of the consumer, the mobile ads would be pushed out to smartphones that have the MovieTickets or Dealflicks app(s) installed. Anything from additional movie information, exclusive offers and more will be rolled out with the new marketing initiative that's set to debut in cinemas soon. As consumers look to their smartphones for everything they do in their daily routines, the implementation of marketing initiatives like this one helps to create a more personalized experience. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Beacon Technology in Cinema:** Implementing beacon technology in cinemas allows for personalized marketing initiatives that can offer exclusive offers, additional movie information, and more through mobile ads. - **Mobile Marketing in Movie Theaters:** Using mobile ads to interact with movie-goers inside cinema halls creates a more personalized experience. - **Smartphone Integration in Movie Watching:** With the rise of smartphone use during daily routines, integrating mobile ads into cinema creates a cohesive experience for users. ### Who This Affects Most - **Cinema:** Cinema industry can provide even more personalized experiences for movie-goers through the implementation of beacon technology and mobile marketing. - **Mobile App Industry:** Mobile app industry has an opportunity to collaborate and make exclusive offers available through mobile ads, providing added value to their consumers. - **Retail Industry:** Implementing beacon technology used in the retail industry can be tailored to cinema audiences who look to their smartphones for information and service, creating tied-in experiences with retailers. ## Related on Trend Hunter - [AI-Powered Seamless Advertising Tools](https://www.trendhunter.com/trends/cinemark.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [3D On-Screen Cinema Ads](https://www.trendhunter.com/trends/pvr.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md) - [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md)