# Animation-Themed QSR Meal Promotions Subway Partners with Disney for Moana Movie Meal Deal By Kalin Ned | Published 2026-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/moana-movie-meal-deal References: [newsroom.subway](https://newsroom.subway.com/2026-06-08-Subway-R-and-Disneys-Live-Action-Moana-Chart-a-Course-with-New-Meal-Deal-and-15-off-to-See-the-Most-Anticipated-Movie-of-the-Summer) Subway has introduced a Moana [Movie Meal Deal](https://www.trendhunter.com/trends/doritos-x-a-minecraft-movie) in partnership with [Disney’s](https://www.trendhunter.com/trends/oscar-mayer-and-disney) upcoming live-action reimagining of Moana. Customers can pay one extra dollar when upgrading any sandwich, wrap, or salad meal to receive a limited-edition collectible cup featuring one of five characters from the film, along with access to a $15 [Fandango](https://www.trendhunter.com/trends/annies-homegrown-x-the-little-mermaid) promo code toward seeing the movie in theatres. The Subway Moana Movie Meal Deal promotion runs from June 11 through August 19, 2026, while supplies last, and customers can collect cups depicting Moana, Maui, Mini-Maui, Pua, or Heihei. After purchasing the meal deal, guests scan a QR code on the cup, upload a picture of their receipt, and receive the promo code for use on Fandango’s platform. Subway is also offering Simply Cheetos Puffs White Cheddar as an additional snack option. Image Credit: Subway ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 68% | Activity: 70% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Collectible Meal Upgrades:** Limited-edition character cups add low-cost perceived value to standard QSR meals while creating repeat-visit potential through scarcity and completion-driven collecting. - **Entertainment-tied Dining Rewards:** Movie-ticket incentives linked to restaurant purchases blend foodservice and theatrical discovery, expanding promotional value beyond the point of sale. - **Qr-enabled Receipt Redemption:** Digital redemption flows using QR codes and receipt uploads connect physical packaging to measurable customer engagement, first-party data capture, and partner attribution. ### Where This Applies - **Quick-service Restaurants:** Animation-themed meal bundles give fast-food operators a differentiated promotional format that combines affordability, fandom, and limited-time merchandise appeal. - **Film and Entertainment:** Theatrical releases gain extended retail visibility when characters appear on everyday dining products, turning restaurant traffic into a distributed awareness channel. - **Promotional Merchandise:** Character-branded cups and packaged collectibles create opportunities for higher-margin add-ons that merge utility, nostalgia, and franchise-based consumer demand. ## Related on Trend Hunter - [Movie-Themed Kids Meals](https://www.trendhunter.com/trends/Super-Mario-Happy-Meal.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Cinematic Golfer Sandwich Meals](https://www.trendhunter.com/trends/subway-happy-gilmore-meal.md) - [90s-Inspired Anime QSR Meals](https://www.trendhunter.com/trends/mcdonalds-and-pokmon.md) - [Animation-Themed Frozen Meals](https://www.trendhunter.com/trends/kidslife.md) - [Exclusive Sandwich Savings Deals](https://www.trendhunter.com/trends/subway-bogo-1-deal.md) - [Digital Pizza Dining Promotions](https://www.trendhunter.com/trends/mod-pizza-and-tron-ares.md) - [Animation-Themed Kids Meals](https://www.trendhunter.com/trends/oscar-mayer-and-disney.md) - [Limited-Time Protein Promotions](https://www.trendhunter.com/trends/meteor-deal.md)