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# Cute Concrete Clocks
The Moak Clock by Studio PS is Small and Round

By Meghan Young | Published 2014-07-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/moak-clock-by-studio-ps
References: [fubiz.net](http://www.fubiz.net/en/2014/07/12/moak-clock-by-studiops/) & [studio-ps.nl](http://www.studio-ps.nl/moak-clock.html)

This concrete clock may be made out of a tough industrial material, yet it can easily be described as cute. Small and round like a classic [Pixar](https://www.trendhunter.com/trends/disney-creator-ambassador-program) character, the cement doesn't take away from its adorable personality. In a way, the shape and size of the concrete clock shows just how versatile the material really is.

Designed by [Studio PS](https://www.trendhunter.com/trends/postmodern-cone-watch), a firm based in Amersfoort, the Netherlands, the concrete clock is dubbed Moak. Although the body and hands are made out of concrete, the face is fashioned out of a oak veneer circle to give it a warm touch. The tip of the minute hand is dipped with bright orange for the same effect. The concrete clock is great for many spaces.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 30% | Activity: 24% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Cute Concrete Clocks:** The trend of using concrete in unexpected and adorable designs, like cute concrete clocks, presents disruptive innovation opportunities for home decor and interior design industries.
- **Versatile Concrete Materials:** The trend of showcasing the versatility of concrete as a material, as seen in small and round concrete clocks like Moak, presents disruptive innovation opportunities for the construction and architecture industries.
- **Combining Industrial and Warm Elements:** The trend of combining tough industrial materials like concrete with warm elements like oak veneer, as seen in the Moak clock, presents disruptive innovation opportunities for furniture design and manufacturing industries.

### Where This Applies

- **Home Decor:** The home decor industry can leverage the trend of cute concrete clocks to create unique and eye-catching products that stand out in the market.
- **Interior Design:** The interior design industry can explore the trend of using versatile concrete materials to create visually striking and innovative spaces for residential and commercial projects.
- **Construction:** The construction industry can capitalize on the trend of showcasing the versatility of concrete as a material to develop new construction techniques and materials that are both functional and aesthetically pleasing.

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