# Gamer-Targeted Crisps Pringles' Wavy Moa Burger Crisps Share a Taste of the Halo-verse By Laura McQuarrie | Published 2021-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/moa-burger References: [prnewswire](https://www.prnewswire.com/news-releases/attention-halo-verse-pringles-launches-new-limited-edition-wavy-moa-burger-301241322.html) & [Facebook](http://www.Facebook.com/Pringles/) In the world of Halo, the moa is a creature that looks like an ostrich and [Pringles' limited-edition Wavy Moa Burger crisps](https://www.trendhunter.com/trends/pringles-chip-flavors) give gamers the chance to experience what this bird native to the Halo planet Reach tastes like. Full of flavor from garlic, sweet ginger, and savory beef, the [bold and crunchy chips](https://www.trendhunter.com/trends/pringles-flame-grilled-steak) also boast heat from red pepper and chili pepper. As many Halo fans have spent time wondering what a Moa Burger might taste like, this [collaboration](https://www.trendhunter.com/trends/doom-burger) promises to provide a definitive answer. With its big fan base, Halo is helping to solve one of the mysteries surrounding the Moa, the flightless bird-like creature with legs, wings and scales from the neck up and a lizard-like head, which resembles the now-extinct bird from New Zealand with the same name. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 24% | Activity: 50% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gamer-focused Food Products:** Incorporating food and beverage products into the gaming experience can be a disruptive innovation opportunity, especially for brands with a strong fan base like Pringles and Halo. - **Collaborative Marketing:** Collaborating with popular entertainment franchises and pop culture icons like Halo can help brands tap into a larger audience and increase awareness of their products. - **Nostalgia-driven Marketing:** Creating limited-edition products that reference a shared pop culture memory, like the Moa from Halo, can tap into a sense of nostalgia and drive interest and sales. ### Industries Being Reshaped - **Snack Food Industry:** Adding unique and interesting flavors to traditional snack foods like potato chips can be a way for brands to differentiate themselves and generate buzz. - **Gaming Industry:** Partnering with food and beverage companies can provide a new revenue stream for gaming companies and enhance the overall gaming experience for consumers. - **Marketing Industry:** Incorporating pop culture references and engaging with fan bases can help marketers create more authentic and memorable campaigns for their brands. ## Related on Trend Hunter - [Video Game-Themed Snack Chips](https://www.trendhunter.com/trends/pringles-minecraft-suspicious-stew.md) - [Mysterious Video Game-Themed Snacks](https://www.trendhunter.com/trends/pringles-fallout-76-mystery-flavour.md) - [Video Game-inspired Chips](https://www.trendhunter.com/trends/minecraft-spicy-tnt-flavor.md) - [Game-Focused Sour Gummies](https://www.trendhunter.com/trends/halo-infinite-1.md) - [Burger-Flavored Potato Snacks](https://www.trendhunter.com/trends/mos-burger-potato-torottama-cheese-teriyaki-burger-flavor.md) - [Legend-Inspired Snack Chips](https://www.trendhunter.com/trends/mothman-style-mysterious-spice-blend-chip.md) - [Spicy Nashville-Inspired Chips](https://www.trendhunter.com/trends/pringles-blazin-fried-chicken.md) - [Appetizer-Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-chips.md) - [Grill-Inspired Snack Crisps](https://www.trendhunter.com/trends/pringles-x-miller-lite.md)