# NFT-Tied Gift Boxes Nike and RTFKT Have Launched the 'MNLTH' Series of NFTs on OpenSea By Colin Smith | Published 2022-02-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mnlth References: [hypebae](https://hypebae.com/2022/2/nike-rtfkt-mnlth-nft-collaboration-series-release-info) & [opensea.io](https://opensea.io/collection/rtfkt-mnlth) [Nike](https://www.trendhunter.com/trends/nike-and-fortnite) has debuted its first [NFT](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers) series named 'MNLTH' in collaboration with its recently acquired virtual studio, '[RTFKT](https://www.trendhunter.com/trends/ar-genesis-hoodie).' MNLTH, which is derived from the word 'Monolith,' is an NFT of a rotating black box with the Nike checkmark logo and the RTFKT lightning bolt logo on the sides. The entire box features geometric designs etched into the metal-like crate. In the tradition of a loot box or gift box, this NFT is tied to a variety of real, physical contents. When the NFT auctions conclude, owners of the MNLTH NFT will receive a variety of items in the MNLTH collection from Nike and RTFKT, which have yet to be disclosed. These items will likely include apparel designed in a similar fashion to the NFT itself, meaning they will be dark, geometric, and minimalist. Image Credit: Nike, RTFKT ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 90% | Activity: 100% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Nft-tied Merchandise:** The concept of using NFTs to tie physical merchandise together creates a new opportunity for retailers to offer exclusive limited-edition merchandise. - **Geometric Minimalist Designs:** The appeal of geometric minimalist designs serves as a trend for future merchandise releases that appeal to consumers who enjoy the clean, simple designs commonly found in NFT offerings. - **Virtual Studios and Fashion Collabs:** The collaboration between virtual studios like RTFKT and fashion brands like Nike could present an opportunity for the development of unique new collaborative design collections. ### Where This Applies - **Retail:** The use of NFTs to tie digital ownership of merchandise opens up opportunities in the retail industry to offer one-of-a-kind merchandise with limited distribution. - **Fashion:** The unique designs and limited-time availability of NFT-tied merchandise create an opportunity for the fashion industry to release exclusive collections that appeal to NFT enthusiasts and collectors. - **Virtual Art and Collectibles:** The use of NFTs in the creation of unique digital art and collectibles could present an opportunity for the further development of the virtual art and collectibles industry. ## Related on Trend Hunter - [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md) - [Unlockable NFT Boxes](https://www.trendhunter.com/trends/boxes-nfts.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md) - [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md) - [Co-Branded NFT Sneakers](https://www.trendhunter.com/trends/stepn-x-adidas-genesis-sneakers.md) - [Phygital Luxury Trunks](https://www.trendhunter.com/trends/treasure-trunks.md) - [Virtual Sportswear Ambassadors](https://www.trendhunter.com/trends/branded-digital-avatars.md) - [Collectible Virtual Sneakers](https://www.trendhunter.com/trends/stepn-go-x-casio.md)