# Collaboration Candy Cookies The M&M’s x Christina Tosi Crunchy Cookie is Limited to 100 By Michael Hemsworth | Published 2022-03-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie References: [drugstorenews](https://drugstorenews.com/mms-christina-tosi-launch-limited-edition-cookie) & [mms](https://www.mms.com/en-us/)  The [M&M’s](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis) x Christina Tosi Crunchy Cookie has been created in collaboration between the candy brand and the Founder and CEO of [Milk Bar](https://www.trendhunter.com/trends/chili-crunch-cookies) to provide a special treat for avid fans to try out. The cookie features a vanilla base that is studded with the [M&M's Crunchy Cookie candies](https://www.trendhunter.com/trends/mms-bakery-collection) in the center, while the edge is covered with miniature crispy chocolate chip cookies. Limited to just 100 examples, the cookies are a one-time-only creation that are being made available on a to-be-announced, first-come, first-served basis. Tosi spoke on the new M&M’s x Christina Tosi Crunchy Cookie saying, "Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat. The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.” ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Collaborations:** The trend of collaborating with non-food brands or household names to create a limited edition product could be an opportunity to leverage established followers from both brands to bring their audience together for a unique product. - **Layered Texture Experiences:** The trend of building layered textures into food experiences opens up an opportunity to create exciting and multi-sensory food experiences within various industries. - **Pop-up Shops:** Utilising pop-up shops to create urgency and hype around unique, limited edition products and experiences could be an opportunity for a wide range of businesses to improve sales and brand awareness. ### Sectors Adopting This - **Food & Beverage:** The food and beverage industry could partner with non-food brands to create similar limited edition products that attract a wider audience and leverage both brand's followings. - **Fashion & Retail:** Limited edition collaborations could be invaluable to the fashion and retail industries, providing exclusive experiences, enhancing brand value and attracting new customers. - **Entertainment & Events:** Collaborating with food and beverage brands to include unique experiences within events or shows could improve engagement and experience opportunities for all involved industries. ## Related on Trend Hunter - [Chili Crisp-Infused Cookies](https://www.trendhunter.com/trends/chili-crunch-cookies.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Collaboration Candy Brittles](https://www.trendhunter.com/trends/brownie-brittle-x-mms-minis.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Artisan Bakeshop Cookie Products](https://www.trendhunter.com/trends/milk-bar-grocery-products.md) - [Iconic Candy-Covered Donuts](https://www.trendhunter.com/trends/krispy-kreme-mms-collection.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Artisan Cafe Cookie Collections](https://www.trendhunter.com/trends/milk-bar-and-caribou-coffee.md)