# Icy Winter-Themed Chocolate Candies M&M'S Winter Blend is Arriving with New and Returning Treats By Michael Hemsworth | Published 2025-11-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-winter-blend References: [source86](https://source86.com/mars-holiday-candy-mms-winter-blend/) & [prnewswire](https://www.prnewswire.com/news-releases/mars-unwraps-holiday-cheer-with-seasonal-treats-from-mms-and-twix-302616452.html)  [M&M'S Winter](https://www.trendhunter.com/trends/2023-christmas-collection) Blend is one of the brand's latest seasonal treats that are arriving to help get consumers in a festive spirit in a delicious yet familiar way. The product features the brand's signature milk chocolate candies in an icy color theme that includes white, light blue and dark blue for a decidedly chillier take on the classic M&M'S colors. The candies are launching alongside the returning M&M'S Holiday Blend in Milk Chocolate, Peanut and Peanut Butter flavor options. Mars is also introducing the new TWIX Snowmen and [LIFE SAVERS](https://www.trendhunter.com/trends/spring-to-life) Gummies Holiday Shapes as the perfect stocking stuffer options. Vice President Seasonal Marketing, [Mars Wrigley North America](https://www.trendhunter.com/trends/peanut-butter-jelly-mms) Allison Miazga-Bedrick commented on the M&M'S Winter Blend and additional treats saying, "Nothing says holiday cheer like sweet treats and classic movies, enjoyed with friends and family. Passing around M&M'S Winter Blend during a holiday film or treating yourself to a TWIX Snowmen while holiday shopping, makes the season cozier and more delicious." ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 90% | Activity: 93% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal-themed Confectionery:** Larger confectionery brands are increasingly innovating with seasonal-themed products, leading to heightened consumer engagement through festive aesthetics and limited-time offerings. - **Color-centric Product Designs:** A rise in color-themed product designs, like icy blues for winter, enhances the visual appeal and emotional connection that consumers have with familiar yet refreshed products. - **Multi-flavored Snack Varieties:** Combining multiple flavors in seasonal snacks provides consumers with diverse taste experiences, boosting product versatility and driving repeat purchases through variety. ### Sectors Adopting This - **Confectionery:** The confectionery industry embraces seasonal trends by launching limited-edition products that capitalize on festive occasions and seasonal consumer demand. - **Food and Beverage Marketing:** Innovative marketing strategies in the food and beverage sector involve crafting seasonal narratives that resonate with consumer emotions during key holiday periods. - **Retail and Merchandising:** Retailers can enhance in-store and online merchandising by showcasing festive products that attract seasonal shoppers seeking unique and timely holiday gifts. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Cost-Conscious Christmas Candy Collections](https://www.trendhunter.com/trends/the-hershey-company-holiday-range.md) - [Prehistoric Blockbuster Candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Winter-Themed Japanese Snack Boxes](https://www.trendhunter.com/trends/very-merry-snackmas.md)