During Super Bowl season some anticipate the big game while others anticipate the memorable commercials, so it's no surprise that companies are releasing teaser ads to create a buzz about an upcoming spot, like M&M's Super Bowl ad, which is being teased with a 15-second clip of Danny DeVito submerged in a pool of chocolate.
The quick clip features DeVito floating in a rich pool of chocolate while dressed as an M&M. According to M&M's brand director, Allison Miazga-Bedrick, "We felt that Danny brought the perfect amount of humor needed for this year’s Super Bowl spot, and we know our fans will be delighted to see how Danny interacts with some of our beloved spokescandies."
The candy company has taken a three year hiatus from Super Bowl ads and wanted to mark its return with a bang by creating a 30-second spot and multiple teaser videos.
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