# Candy-Inspired Holiday Movies M&M’s x 'Red One' Collaboration Brings Humor to Holiday Movie Nights By Georgia Wray Norsten | Published 2024-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-red-one References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/red-one)  [M&M’s](https://www.trendhunter.com/trends/merry-movie-holiday-lounge) is making movie nights a little sweeter this holiday season by teaming up with [Amazon](https://www.trendhunter.com/trends/rocky-mountain-chocolate) MGM Studios’ upcoming action film '[Red](https://www.trendhunter.com/trends/unwell-energy) One.' While the film tells a thrilling tale of Santa’s disappearance, fans will also notice another 'Red' character vying for the spotlight -- M&M’s own Red, determined to make his mark in the holiday fun. Through this whimsical campaign, M&M’s spokescandies launch a playful takeover, hijacking trailers and posters and engaging with the film’s stars, including Dwayne Johnson and Chris Evans, to humorously demand a role in the holiday spectacle. While Red One may focus on Santa’s rescue, M&M’s reminds us that the 'real Red One' deserves attention too. In Canada, fans can immerse themselves further with exclusive M&M’s x Red One popcorn buckets at select theaters, adding a festive touch to their holiday viewing. This campaign is all about celebrating connection, laughter, and a sprinkle of chocolatey fun in every holiday gathering. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 89% | Activity: 93% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Candy-infused Movie Promotions:** Collaborations between confectionery brands and film studios offer immersive marketing experiences that blend entertainment and consumer engagement. - **Playful Brand Integration:** Brands creatively incorporating themselves into movie narratives by interacting with characters and plot points capture audience attention in novel ways. - **Festive Themed Merchandise:** Seasonally tailored products like exclusive popcorn buckets provide fans with tangible, collectible memorabilia, enhancing their overall viewing experience and brand loyalty. ### Industries Being Reshaped - **Entertainment and Media:** The convergence of storytelling and brand partnerships in the media industry opens avenues for new, engaging content and cross-promotional strategies. - **Confectionery:** Candy companies leveraging multimedia collaborations discover innovative pathways to enter the entertainment market, driving higher consumer interaction and brand visibility. - **Retail and Merchandising:** The development of exclusive, themed merchandise for specific occasions attracts both consumers seeking unique items and collectors, boosting sales and brand presence. ## Related on Trend Hunter - [Festive Film Lounges](https://www.trendhunter.com/trends/merry-movie-holiday-lounge.md) - [Action Movie Ice Creams](https://www.trendhunter.com/trends/red-one-ice-cream-collection.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Optimized Movie-Goer Jackets](https://www.trendhunter.com/trends/snack-jacket.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Prehistoric Blockbuster Candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Festively Inspired Snack Candies](https://www.trendhunter.com/trends/mars-wrigley-christmas-products.md)