# Exploded Chocolate Candies M&M's POP'd is the First-Ever Freeze-Dried Candy from M&M's By Laura McQuarrie | Published 2025-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-popd References: [prnewswire](https://www.prnewswire.com/news-releases/mms-pops-with-brands-first-ever-freeze-dried-candy-mms-popd-caramel-302578094.html) & [MMS](http://www.MMS.com)  Freeze-dried candies are gaining momentum as snackers look for bold, sensory experiences that reinvent the textures and tastes of their favorite sweets, and [M&M's](https://www.trendhunter.com/trends/mms-munchums) POP'd is officially the first freeze-dried candy from M&M's. The launch of M&M's POP'd follows the success of [Skittles POP'd](https://www.trendhunter.com/trends/mms-caramel-popd), released last year, and offers a fresh new way for candy lovers to indulge in airy, crispy bites. For millions of snackers, the colorful, candy-coated shell is what they love most about M&M's, and this poppable snack explodes the shell to expose the light and crunchy center that ordinarily hides within. After Halloween, M&M's POP'd Caramel will start popping up in a 5.5oz Small Stand-Up Pouch on [TikTok Shop](https://www.trendhunter.com/trends/gummies-fuego) and the official M&M's website, then it will hit M&M's Stores a few days later in November. Nationwide availability will follow at retailers, beginning January 2026. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 73% | Activity: 65% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Freeze-dried Confections:** The rise of freeze-dried techniques in confectionery opens new possibilities for creating unique textures and novel consumer experiences. - **Sensory Snack Innovation:** Consumers are increasingly seeking snacks that offer bold and diverse sensory experiences, transforming traditional treats into exciting new formats. - **Explosive Candy Texture:** The development of explosive textures in candies like M&M's POP'd highlights consumer desire for innovative ways to enjoy familiar favorites. ### Sectors Adopting This - **Snack Foods:** The snack food industry is being revitalized by innovative techniques that create new textural sensations for traditional treats. - **Confectionery:** The confectionery industry is leveraging advanced processing methods to offer consumers unprecedented tastes and textures in classic products. - **E-commerce Retailing:** The strategic introduction of new products through platforms like TikTok Shop demonstrates the potential for digital retail channels to influence snack distribution. ## Related on Trend Hunter - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Branded Freeze-Dried Candies](https://www.trendhunter.com/trends/skittles-popd.md) - [Freeze-Dried Halloween Candies](https://www.trendhunter.com/trends/skittles-popd-creepy-crunch.md) - [Crispy Freeze-Dried Candies](https://www.trendhunter.com/trends/astrofreeze.md) - [Freeze-Dried Marshmallow Candies](https://www.trendhunter.com/trends/marshmallow-crunch.md) - [Freeze-Dried Fudge Candies](https://www.trendhunter.com/trends/snoopys-moon-rocks.md) - [Crispy Freeze-Dried Christmas Candies](https://www.trendhunter.com/trends/freezedried-candies.md) - [Crispy Freeze-Dried Hard Candies](https://www.trendhunter.com/trends/jolly-rancher-freeze-dried.md) - [Freeze-Dried Candy Donuts](https://www.trendhunter.com/trends/poptastic-donut.md)