# Candy Covered Popcorn Snacks The M&M’s Peanut Candy Pop Popcorn is Exclusively at Sam's Club By Michael Hemsworth | Published 2021-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-peanut-candy-pop-popcorn References: [chewboom](https://www.chewboom.com/2021/02/06/new-mms-peanut-candy-pop-popcorn-available-now-exclusively-at-sams-club/) The [M&M’s](https://www.trendhunter.com/trends/mms-caramel-popd) Peanut Candy Pop Popcorn is here just in time for Super Bowl LV to offer avid fans with a scrumptious snack to munch on when watching the game this year. The snack starts off with a base of light, fluffy popcorn that has been paired with a drizzling of [candy coating](https://www.trendhunter.com/trends/prospector-popcorn-superstar-crunch) to give it a bit of a heavier texture. M&M's Peanut candy pieces have been incorporated into the snack to make it a sweet and crunchy indulgence that is perfect for fans of all kinds. The M&M’s Peanut Candy Pop Popcorn is being made available exclusively at [Sam's Club](https://www.trendhunter.com/trends/cookie-pop-popcorn) where shoppers can pick up a 20-ounce bag for $5.98. The snack is only around for a limited time while supplies last. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Candy-coated Snacks:** There is an opportunity for food companies to innovate by incorporating candy coatings into popular snack products. - **Limited Edition Snacks:** Creating limited edition snacks is an opportunity for food companies to boost sales and entice consumers with exclusive products. - **Event-themed Snacks:** Creating event-themed snacks, like the M&M's Peanut Candy Pop Popcorn for the Super Bowl, is an opportunity for food companies to capitalize on special occasions. ### Industries Being Reshaped - **Snack Foods:** Snack food companies should consider innovating existing products by incorporating candy coatings and creating limited edition and event-themed snacks. - **Candy Manufacturing:** Candy manufacturers can explore opportunities to expand their product offerings by partnering with popcorn manufacturers to create candy-covered popcorn products. - **Retail:** Retail stores, specifically in the snack and convenience store markets, can benefit from offering exclusive limited edition products to drive foot traffic and sales. ## Related on Trend Hunter - [Candy-Covered Popcorn Snacks](https://www.trendhunter.com/trends/reeses-popcorn.md) - [Peanut Butter-Coated Popcorns](https://www.trendhunter.com/trends/peanut-butter-caramel-coated-popcorn.md) - [Branded Campfire Treat Popcorns](https://www.trendhunter.com/trends/hersheys-smore-popcorn.md) - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Salty Cereal Snack Mixes](https://www.trendhunter.com/trends/chex-mix-sweet-salty.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md)