# Mission-Driven Candy Packs These Lil Nas X and M&M's Packs Support the Sing For Hope Non-Profit By Laura McQuarrie | Published 2022-09-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mms-packs References: [prnewswire](https://www.prnewswire.com/news-releases/mars-and-lil-nas-x-debut-mms-pack-collaboration-301630401.html) & [mars](http://www.mars.com) A M&M'S x Lil Nas X collaboration is introducing limited-edition M&M's packs for that help to support the arts-related non-profit Sing for Hope. This special pack of candies unite both collaborators' mission of bringing people together through fun and music. These packs include a custom one-pound blend of pastel-colored blue, pink and purple lentils, plus Lil Nas X's face, butterflies and heart graphics. For each purchase of the M&M'S Packs Inspired by Lil Nas X, the iconic candy brand will donate $5 (up to $100,000) to Sing for Hope. Already, the M&M'S x Lil Nas X-inspired Sing for Hope Piano made an appearance at Radio City Music Hall as part of the artist's Montero Tour and it will be displayed at the M&M'S Store in Times Square for a limited time this fall. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 17% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Mission-driven Partnerships:** Exploring partnerships with non-profits for mutual benefit and social good can create brand recognition and support for important causes. - **Collaborative Branding:** Collaborating with influencers or artists to create limited edition branded products can generate buzz and increase brand loyalty. - **Targeted Non-profit Donations:** Donating a portion of proceeds from specific products or collaborations to targeted non-profits can provide a quantifiable and impactful way for brands to support important causes. ### Who This Affects Most - **Candy & Snack:** Candy and snack brands can leverage partnerships with non-profits and influencers to create new and exciting products that generate buzz and support important causes. - **Music:** Music industry entities can explore collaborations with brands to create limited edition products or experiences that provide new revenue streams and exposure for artists. - **Non-profit:** Non-profits can explore innovative partnerships with brands and artists, such as product collaborations or experiences, to generate new revenue streams and increase brand recognition. ## Related on Trend Hunter - [NFT-Inspired Candies](https://www.trendhunter.com/trends/limited-edition-mms.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Iconic Candy-Covered Donuts](https://www.trendhunter.com/trends/krispy-kreme-mms-collection.md) - [Gifting-Friendly Candy Pouches](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md)