# Women's Day-Celebrating Chocolates These New M&M’S Packs Celebrate Dynamic Women By Michael Hemsworth | Published 2023-01-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-pack References: [MMS](http://MMS.com/flipthestatusquo) & [mms](https://www.mms.com/en-us/)  These new [M&M](https://www.trendhunter.com/trends/mms-packaging)’S packs are being launched as a limited-edition product that aims to celebrate women and highlight some of the brand's most recognizable female mascots. The packaging showcases the Purple, Green and Brown M&M mascots -- all of which are female -- upside-down on the front as a way to catch the attention of onlookers, while also explaining an important notion. Each pack is emblazoned with the phrase, "Supporting Women Flipping the Status Quo" along with a QR code to learn more. The brand is celebrating the new M&M’S packs by donating a dollar for every pack sold, up to $500,000, to [women-empowering organizations](https://www.trendhunter.com/trends/cocoamitment-campaign) like She Is The Music and We Are Moving the Needle. Further donations of $300,000 will be provided to the Female Founder Collective, the Geena Davis Institute on Gender and Media, and women who are helping to flip the status quo. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 90% | Freshness: 14% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Women-empowerment Celebration:** More brands will embrace social causes and feature limited-edition products and campaigns that show support for women and gender equality. - **Brands Supporting Social Causes:** More brands will use their products to support social causes and have their customers participate in making a positive impact on society. - **Gender-inclusive Products and Advertising:** More brands will feature gender-inclusive designs and packaging to attract an audience that is open-minded and wants to support gender equality. ### Who This Affects Most - **Food and Beverage:** More food and beverage brands will embrace social causes and create limited-edition products that highlight diversity and social issues. - **Advertising and Marketing:** More advertisement and marketing agencies will help brands come up with creative campaigns that celebrate diversity and advocate for social causes. - **Non-profit and Social Impact:** More non-profit and social impact organizations will partner with brands to create campaigns that advance their goals and make a positive impact on society. ## Related on Trend Hunter - [All-Female Chocolate Packagings](https://www.trendhunter.com/trends/mms-packaging.md) - [Celebratory Feminist Candy Bars](https://www.trendhunter.com/trends/celebrate-she.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Celebration-Themed Candy Gifts](https://www.trendhunter.com/trends/celebrationthemed-candy-gifts.md) - [Celebratory Female Empowerment Cupcakes](https://www.trendhunter.com/trends/international-womens-day-cupcakes.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Female Empowering Chocolates](https://www.trendhunter.com/trends/seattle-chocolates.md) - [Personalizable Valentine's Chocolates](https://www.trendhunter.com/trends/personalizable-chocolate.md)