# Tri-Colored Chocolate Confections M&M's Neapolitan Blends Chocolate, Vanilla & Strawberry Flavors By Laura McQuarrie | Published 2018-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-neapolitan References: [designtaxi](http://designtaxi.com/news/398344/Neapolitan-M-M-s-Are-Like-An-Ice-Cream-Cake-From-Your-Dreams-That-Doesn-t-Melt/) & [facebook](https://www.facebook.com/mmsaustralia/videos/1518195574889917/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [M&M's](https://www.trendhunter.com/trends/mms-easter-sundae) Neapolitan offers a new way for chocolate lovers to indulge in an ice cream-inspired treat that is less messy to eat than an actual frozen dessert. A pack of the M&M's is filled with the three colors to that make up a neapolitan ice cream, although the individual candies are said to contain "chocolate, vanilla, and strawberry flavors in every piece." The M&M's Neapolitan candies were initially only offered for a limited time in Australia, but the [ice cream-inspired chocolate candies](https://www.trendhunter.com/trends/neapolitan-ice-cream-sandwich) are now making their way to the United States. The crossover product is one of many emerging food products that reinvents a familiar snack with a [new colorway and flavor](https://www.trendhunter.com/trends/peanut-butter-jelly-mms) that is highly shareable. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Neapolitan-inspired Treats:** There is an opportunity to create more Neapolitan-inspired treats by combining different flavors and colors. - **Mess-free Ice Cream Alternatives:** Innovating on ice cream flavors and packaging to create mess-free alternatives can appeal to consumers looking for convenience. - **Colorful Flavor Combinations:** Combining colors and flavors in unique ways can create visually appealing and exciting food experiences. ### Sectors Adopting This - **Confectionery:** The confectionery industry can experiment with new flavor combinations and colorways to offer unique candy options. - **Frozen Desserts:** The frozen desserts industry can explore new ways to package and present ice cream-inspired treats for a less messy eating experience. - **Snack Foods:** Snack food companies can tap into the trend of reinventing familiar snacks with new flavors and colors to create shareable products. ## Related on Trend Hunter - [Ice Cream-Honoring Chocolate Truffles](https://www.trendhunter.com/trends/neapolitan-ice-cream-truffles.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Summery Creamsicle-Flavored Candies](https://www.trendhunter.com/trends/orange-vanilla-creme.md) - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md)