# Baked Chocolate Candies The New M&mMs Munchums Put a Twist on a Classic Candy By Katherine Pendrill | Published 2022-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-munchums References: [bestproducts](https://www.bestproducts.com/lifestyle/a39516556/mars-incorporated-mms-munchums-chocolate-candy/)  If you've been waiting for your next snack obsession, look no further than the new [M&M’s](https://www.trendhunter.com/trends/mms-caramel-popd) Munchums. The new M&M’s Munchums are billed as a better-for-you version of the candies you know and love. The new candies feature a crunchy, baked shell that’s coated in milk chocolate and surrounds a crispy center. Not only are the new candies baked, but they are also gluten-free, made with natural flavors, and contain 40% less sugar than M&M’s Milk Chocolate Candies. [Mars](https://www.trendhunter.com/trends/mms-cookie-dough) has also given the new M&M’s Munchums unique packaging and the color of each piece is tan (instead of the usual rainbow hues). With 70 pieces inside each 4.94-ounce Sharing Size bag, there's more than enough to go around. Image Credit: Mars ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 77% | Activity: 97% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Better-for-you Snacks:** M&M's Munchums are a better-for-you version of classic candies, paving the way for other healthier snack options. - **Gluten-free Options:** M&M's Munchums are gluten-free, creating a market opportunity for more gluten-free snack options. - **Lower Sugar Content:** M&M's Munchums have 40% less sugar than M&M's Milk Chocolate Candies, signaling a consumer trend towards low-sugar snacks. ### Sectors Adopting This - **Snack Foods:** M&M's Munchums offer disruptive innovation opportunities for companies creating better-for-you snacks that are gluten-free and contain less sugar. - **Confectionery Industry:** M&M's Munchums present an opportunity for confectionery companies to offer gluten-free and low-sugar alternatives to classic candies. - **Health Food Industry:** M&M's Munchums fit into the health food industry, creating an opportunity for more companies to offer healthier snack options. ## Related on Trend Hunter - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Vegan-Friendly Chocolate Candies](https://www.trendhunter.com/trends/mummy-meegz-mz-gems.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-munch-cookie.md)