# Refreshing Confectionery Candies M&M’s Mint Crunchy Cookie is a Walmart Exclusive By Michael Hemsworth | Published 2026-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-mint-crunchy-cookie References: [snackandbakery](https://www.snackandbakery.com/articles/116199-m-and-ms-expands-portfolio-with-mint-crunchy-cookie) & [mms](https://www.mms.com/)  M&M’s Mint Crunchy Cookie is a new product development (NPD) from the Mars-owned brand that embraces confectionery flavor to capture the attention of curious shoppers this fall. The product features the signature composition of the brand's original candies, but sees each piece paired with a cookie-based interior. The confectionery flavors of smooth chocolate and crunchy cookies are accented by notes of mint flavor as a nod to the classic flavor pairing. This also helps to augment the indulgence level of the candy by freshening up its profile to be less cloying. M&M’s Mint Crunchy Cookie candies are launching as a Walmart exclusive where shoppers will be able to pick them up starting in September. This positions them well as we head into the cooler weather snacking season. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 79% | Activity: 85% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Mint-infused Confectionery:** Seasonal mint flavor profiles are creating space for familiar candy brands to refresh classic indulgences with lighter, cooler taste experiences. - **Cookie-filled Candy:** Hybrid textures that combine crunchy cookie centers with chocolate shells are expanding confectionery formats beyond traditional bite-sized sweets. - **Retail-exclusive Launches:** Exclusive product drops with major retailers are turning limited distribution into a demand-building strategy for seasonal snack innovation. ### Sectors Adopting This - **Confectionery:** Established candy makers are blending nostalgic flavors with new textures to sustain shopper curiosity in crowded sweets aisles. - **Grocery Retail:** Mass retailers are gaining differentiation through exclusive snack launches that encourage destination shopping and impulse purchases. - **Packaged Snacks:** Cross-category candy-cookie formats are blurring traditional snack boundaries and opening new premium positioning opportunities. ## Related on Trend Hunter - [Seasonal Insight-Driven Candy Products](https://www.trendhunter.com/trends/mars-wrigley-christmas-2026.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Minty Seasonal Desserts](https://www.trendhunter.com/trends/thin-mints-frosty-fusion.md) - [Exploded Chocolate Candies](https://www.trendhunter.com/trends/mms-popd.md) - [Bakery-Inspired Confection Flavors](https://www.trendhunter.com/trends/flavor-votes.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Branded Candy Baking Mixes](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes.md) - [Minty Cookie-Infused Ice Creams](https://www.trendhunter.com/trends/mint-crunchin-cookie-dipped-cone.md) - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md)