# Candy-Studded Ice Cream Cakes The New M&M's Minis Ice Cream Cake is a Hybrid Dessert By Katherine Pendrill | Published 2019-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-minis-ice-cream-cake References: [bestproducts](https://www.bestproducts.com/lifestyle/a29862096/m-and-ms-minis-ice-cream-cake/) & [instagram](https://www.instagram.com/p/B46HVyKlz2f/?utm_source=ig_embed) If you're looking for a dessert for your next party, look no further than the new [M&M’s](https://www.trendhunter.com/trends/breyers-ice-cream) Minis Ice Cream Cake. The new M&M’s Minis Ice Cream Cake is an indulgent take on a classic ice cream cake. The dish consists of vanilla ice cream swirled with chocolate and studded with M&M’s Minis chocolate candies. The outside is covered in even more M&M’s Minis, and then the whole thing is topped with whipped icing and a giant letter 'M.' The cake was originally spotted by the [Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding) account @snacksanta, who found the cake in the freezer aisle of their local [Walmart](https://www.trendhunter.com/trends/little-debbie-christmas-tree-cakes-ice-cream). Clocking in at 46-ounces, the M&M’s Minis Ice Cream Cake can definitely feed a crowd (and then some). Image Credit: *@snacksanta.* ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 29% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Indulgent Ice Cream Cakes:** Opportunity for creating innovative ice cream cakes with unique flavors, textures, and toppings to cater to the indulgent dessert market. - **Chocolate Candy-inspired Desserts:** Potential for developing a range of desserts that incorporate popular chocolate candies as ingredients or toppings to attract candy lovers. - **Whimsical Frozen Treats:** Space for creating imaginative and visually appealing frozen desserts that combine fun elements such as colorful candies, whimsical decorations, and creative designs to captivate consumers. ### Industries Being Reshaped - **Ice Cream and Frozen Desserts:** Opportunity for ice cream brands, dessert shops, and bakeries to capitalize on the demand for unique, indulgent ice cream cakes and frozen treats. - **Confectionery:** Potential for chocolate candy manufacturers and confectionery companies to collaborate with dessert makers to create new hybrid desserts that feature their popular candy brands. - **Specialty Cakes and Bakery:** Space for specialty cake designers and bakeries to offer customizable, whimsical frozen treats that cater to parties, events, and celebrations. ## Related on Trend Hunter - [Candy Cane-Infused Cakes](https://www.trendhunter.com/trends/candy-cane-cornflake-ice-cream-cake.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Branded Bite-Sized Ice Creams](https://www.trendhunter.com/trends/snickers-ice-cream-minis.md) - [Rainbow Sprinkle-Studded Cakes](https://www.trendhunter.com/trends/confetti-crazy-cake.md) - [Sprinkle-Packed Ice Cream Cakes](https://www.trendhunter.com/trends/funfetti-ice-cream-cake.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Holiday Ice Cream Cakes](https://www.trendhunter.com/trends/almond-brittle-cake.md)