# Chocolatey Candy Coffee Creamers Coffee Mate is Launching an 'M&M’S Milk Chocolate' Flavor By Riley von Niessen | Published 2020-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-milk-chocolate References: [coffeemate](https://www.coffeemate.com/?jnjkgf) Ahead of the holidays, [Coffee mate](https://www.trendhunter.com/trends/coffee-mate-flavored-creamer) is set to release its new 'M&M’S Milk Chocolate' variation, which is added to coffee to transform it into a creamy and delectable treat that's instantly reminiscent of the iconic candy's classic flavor. The [coffee creamer](https://www.trendhunter.com/trends/coffeemate-creamers) comes wrapped in M&M’S branding, along with imagery that spotlights its multi-colored milk chocolate candies. Depending on how strong users want the flavor, the creamer can be added to taste, and used in both hot and iced coffee drinks. Coffee mate's M&M’S Milk Chocolate flavor is expected to release on January 2021, and will be available through participating retailers nationwide. Image Credit: Coffee mate ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Coffee Creamers:** Disruptive innovation opportunity: Exploring unique and creative flavor combinations to cater to the diverse preferences of coffee consumers. - **Branded Collaborations:** Disruptive innovation opportunity: Partnering with well-known brands to create co-branded products that attract new customers and leverage existing brand equity. - **Indulgent Coffee Experiences:** Disruptive innovation opportunity: Developing premium coffee products that offer a decadent and luxurious taste experience. ### Industries Being Reshaped - **Food and Beverage:** Disruptive innovation opportunity: Using innovative ingredients and flavor profiles to create new and exciting products in the food and beverage industry. - **Retail:** Disruptive innovation opportunity: Collaborating with food and beverage brands to create exclusive products and drive foot traffic to retail stores. - **Hospitality:** Disruptive innovation opportunity: Partnering with coffee creamer brands to offer unique and indulgent coffee experiences in hotels, cafes, and restaurants. ## Related on Trend Hunter - [Cookie-Flavored Coffee Creamers](https://www.trendhunter.com/trends/brown-butter-chocolate-chip-cookie-flavored-creamer.md) - [Candy Bar-Flavored Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-creamers.md) - [Ice Cream-Flavored Creamers](https://www.trendhunter.com/trends/drumstick-creamer.md) - [Indulgent Cafe-Inspired Creamers](https://www.trendhunter.com/trends/coffee-mate-natural-bliss-creamers.md) - [Sugar-Free Candy Bar Creamers](https://www.trendhunter.com/trends/coffee-mate-zero-sugar-twix-flavored-creamer.md) - [Plant-Based Coffee Creamers](https://www.trendhunter.com/trends/plantbased-coffee-creamer.md) - [Alcohol-Inspired Coffee Creamers](https://www.trendhunter.com/trends/coffee-mate-kahla-crme-flavored-creamer.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Baked Good Coffee Creamer](https://www.trendhunter.com/trends/coffee-mate-caramel-apple-crisp.md)