# Motivational Candy Packs Each M&M'S Messages Shares Uplifting Sentiments from Spokescandies By Laura McQuarrie | Published 2021-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-messages References: [prnewswire](https://www.prnewswire.com/news-releases/mms-messages-return-to-inspire-connections-through-the-power-of-laughter-and-music-on-spotify--bringing-better-moments--more-smiles-301235536.html) & [mms](http://mms.com) [M&M](https://www.trendhunter.com/trends/album-art-packaging)'S Messages are making a return with fun new pack designs that share words of encouragement and images of familiar M&M'S spokescandies. There are now 28 different M&M'S Messages packs and they share timely words that are meant to be shared. On some packs, there are simple sentiments like "Slay Girl" or others like "Have a great day pretending to do work," that appeal to adults who need a pick-me-up during a day of Zoom meetings and working from home. It's no secret that some of the most powerful ways to connect with others are through food and music, and M&M'S is tapping into both. M&M'S Messages packs include codes that can be scanned to discover a curated [Spotify](https://www.trendhunter.com/trends/starburst-different-every-time) playlist with corresponding messaging. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Motivational Food Packaging:** There is an opportunity for other food products to create packaging with encouraging messages that can uplift and motivate consumers. - **Curated Music Playlists:** Creating curated playlists that are accessible through product packaging can be a way for companies to connect with consumers through music and enhance their brand experience. - **Personalized Packaging:** Customizing packaging with messages and imagery that resonate with target audiences can create a deeper emotional connection and set products apart from competitors. ### Where This Applies - **Snacks and Confectionery:** Companies in the snacks and confectionery industry can utilize motivational packaging to appeal to consumers and differentiate their brands. - **Music Streaming:** Music streaming services can partner with food companies to offer curated playlists that are accessible through product packaging. - **Marketing and Advertising:** Marketing and advertising agencies can create personalized packaging and messaging for food products to create emotional connections with target audiences. ## Related on Trend Hunter - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Gifting-Friendly Candy Pouches](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches.md) - [Women's Day-Celebrating Chocolates](https://www.trendhunter.com/trends/mms-pack.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [All-Female Chocolate Packagings](https://www.trendhunter.com/trends/mms-packaging.md)