# Cheeky Bedroom Snacking Ads This Playful Ad Endorses the Act of Snacking in Bed with M&M's Mascots By Ady Floyd | Published 2015-07-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mms-mascots References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-mms-heads-bedroom-little-tainted-love-166109) & [mms](http://www.mms.com) This adult-humored ad features a husband walking in on his wife who is sharing their marital bed with the M&M's mascots. The ad compares the act of cheating to the irresistibly delicious taste of chocolate M&M treats. As the husband arrives home he hears his wife giggling in their bedroom. When he enters his wife is surprised and throws the covers over the red M&M's mascot. As the the M&M emerges from under the covers, the married couple proceeds to argue about their agreement to share the delicious candy snack together. While the ad is made for adults, it still creates a sense of childlike play with the quirky mascots. New York ad agency BBDO created this ad that focuses on the tasty chocolate treat, which is as satisfying for adults as it is for sugar-hungry kids. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Adult-humored Ads:** Opportunity to create playful and humorous advertisements targeted at adult audiences. - **Quirky Mascots:** Disruptive innovation opportunity to develop unique and memorable mascots for branding purposes. - **Emphasizing Taste:** Opportunity to highlight the deliciousness and satisfaction of food products in advertising. ### Sectors Adopting This - **Advertising:** Opportunity to create innovative and attention-grabbing advertisements for various products and brands. - **Confectionery:** Disruptive innovation opportunity in the confectionery industry to create unique and playful snack products. - **Marketing:** Opportunity to develop creative and engaging strategies to promote products and brands through playful and humorous campaigns. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Cheeky Chocolate Campaigns](https://www.trendhunter.com/trends/how-do-you-eat-yours.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Nostalgic Packed Lunches](https://www.trendhunter.com/trends/pbj-packed-lunch-specials.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)