# Halloween-Inspired Candy Mixes The M&M's Mad Scientist Mix Has Three Fan-Favorite Flavors Collide By Laura McQuarrie | Published 2022-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-mad-scientist-mix References: [prnewswire](https://www.prnewswire.com/news-releases/mars-kicks-off-2022-seasonal-celebrations-this-halloween-inspiring-moments-of-happiness-for-people-everywhere-with-innovative-new-product-301595572.html)  Milk chocolate, peanut butter and peanut are the three fan-favorite flavors that are mashed up in the M&M's Mad Scientist Mix created for this Halloween season. This new treat from [Mars](https://www.trendhunter.com/trends/halloween-lineup) is being introduced in eight-ounce bags that will make a beloved trio easily accessible from one convenient bag. The orange, purple and green candies with a chocolatey hard shell promise to delight fans of the tried-and-true pairing in a spooky new way. These Halloween confections are ready to eat on their own, straight out of the bag, poured into a seasonal candy dish or used as an ingredient in any Halloween recipe. This new M&M's treat bag is launching alongside other new products from Mars brands [Snickers](https://www.trendhunter.com/trends/mars-chocolate) and [Twix](https://www.trendhunter.com/trends/ghoulish-green). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Halloween-inspired Candy Mixes:** Mashups of classic flavors to create new Halloween-inspired candy treats. - **Convenient Packaging for Halloween Candy:** Offering fan-favorite flavors in a single, easy-to-access bag for Halloween. - **Seasonal Ingredients for Halloween Recipes:** Creating new Halloween treats by incorporating candy flavors into recipes. ### Where This Applies - **Food and Beverage:** Opportunity to innovate within the candy industry to create seasonal treats. - **Retail:** Retailers can capitalize on the Halloween season by offering convenience to customers in the form of pre-packaged candy mixes. - **Hospitality and Entertainment:** Restaurants and venues can create Halloween-themed desserts and cocktails using candy mashup ingredients. ## Related on Trend Hunter - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md) - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Green Halloween Candy Bars](https://www.trendhunter.com/trends/ghoulish-green.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Candy-Infused Trail Mixes](https://www.trendhunter.com/trends/kars-nuts-and-mms.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md)