# Generational Unity Candy Campaigns The M&M's It’s More Fun Together Campaign Encourages Bonding By Michael Hemsworth | Published 2025-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-its-more-fun-together References: [internationalsupermarketnews](https://internationalsupermarketnews.com/archives/20658) & [mms](https://www.mms.com)  The [M&M's](https://www.trendhunter.com/trends/mms-red-one) It’s More Fun Together campaign has been created as a new global creative platform focused on unity and bonding between generations. The campaign puts humor in the spotlight and emphasizes the ampersand in the brand's name as a way to further draw the correlation with community encouragement. The campaign will include ads with people of different ages and backgrounds who share moments with one another over [M&M's candies](https://www.trendhunter.com/trends/mms-mega-peanut-butter) like movie nights and more. The M&M's It’s More Fun Together campaign is targeted towards catching the attention of Gen Z, Millennials and Boomers, and will feature an expansive rollout that includes digital, social, TV, OOH channels and more. The campaign comes on the heels of the brand's previous efforts to prioritize [inclusivity and unity](https://www.trendhunter.com/trends/feed-the-fun) between divided consumers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 59% | Activity: 69% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Intergenerational Marketing:** Businesses are increasingly focusing on campaigns that bridge generational gaps, creating shared experiences that resonate across age groups. - **Humor-driven Advertising:** Humor is becoming a powerful tool in advertising, facilitating emotional connections and enhancing engagement across diverse audiences. - **Community-focused Branding:** Brands are emphasizing community and unity in their messaging, promoting togetherness by leveraging shared cultural symbols and narratives. ### Where This Applies - **Confectionery Industry:** The confectionery sector is exploring marketing strategies that emphasize emotional connections between consumers to drive brand loyalty. - **Digital Advertising:** As digital platforms evolve, the advertising space is keenly integrating inclusive campaigns that appeal to various demographics simultaneously. - **Media & Entertainment:** Media and entertainment companies are tapping into cross-generational content to foster shared viewing experiences and broader audience appeal. ## Related on Trend Hunter - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Reality Show Candy Packs](https://www.trendhunter.com/trends/mms-and-love-island-usa.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Generative AI Candy Campaigns](https://www.trendhunter.com/trends/starburst-different-every-time.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Cheeky Candy Campaigns](https://www.trendhunter.com/trends/kinder-bueno-campaign.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Friendship-Inspired Candies](https://www.trendhunter.com/trends/friendshipinspired-candies.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md)