# Premixed Candy-Infused Frozen Treats The M&M’s Ice Cream Holiday Fun Cups are Ready-to-Eat By Michael Hemsworth | Published 2021-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-ice-cream-holiday-fun-cups References: [chewboom](https://www.chewboom.com/2021/10/13/mars-wrigley-introduces-new-mms-ice-cream-holiday-fun-cups/) & [mars](https://www.mars.com/made-by-mars/mars-wrigley)  The [M&M’s](https://www.trendhunter.com/trends/holiday-fun-cups) Ice Cream Holiday Fun Cups are arriving as part of the brand's holiday 2021 product lineup to provide consumers with a way to indulge their sweet tooth in a simple way. The product is achieved with vanilla ice cream that comes in individual cups and boasts a swirl of chocolate along with a hefty supply of [red and green M&M's Minis](https://www.trendhunter.com/trends/mms-bakery-collection) mixed in. The ice cream treat is being launched in packs of 10 and are great as a portioned dessert that doesn't require any mixing or preparation on the behalf of the consumer. The M&M’s Ice Cream Holiday Fun Cups are being rolled out nationwide now ahead of the holiday season and help to broaden the brand's existing [frozen treat product portfolio](https://www.trendhunter.com/trends/holiday-ice-cream-menu). Image Credit: Mars Wrigley ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Candy-infused Frozen Treats:** Creating premixed frozen treats with candy can offer a new indulgent option for consumers and increase sales for confectionery brands. - **Ready-to-eat Convenience Foods:** Offering portioned desserts that require no preparation can tap into the growing market of busy consumers seeking quick and easy meal solutions. - **Holiday Product Lineups:** Seasonal product releases can generate excitement and encourage impulse purchases, making them a valuable strategy for confectionery brands to capitalize on. ### Where This Applies - **Confectionery:** By incorporating candy into frozen treats, confectionery brands can expand their product offerings and appeal to consumers looking for indulgent sweets. - **Frozen Food:** Creating premixed frozen treats can offer a new category of products for frozen food brands, and appeal to consumers looking for convenient and easy-to-prepare snacks. - **Food Retail:** Seasonal products like the M&M's Ice Cream Holiday Fun Cups can boost sales for food retailers during specific times of the year and encourage repeat purchases from consumers. ## Related on Trend Hunter - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Sundae-Flavored Easter Candies](https://www.trendhunter.com/trends/mms-easter-sundae.md) - [Seasonal QSR Blended Desserts](https://www.trendhunter.com/trends/candy-cane-fudge-mcflurry.md) - [Candy Sundae Kits](https://www.trendhunter.com/trends/ice-cream-kit.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md)