# Hazelnut Spread-Filled Chocolate Candies The M&M's Hazelnut Spread Candies is a Permanent Product By Michael Hemsworth | Published 2018-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-hazelnut-spread-chocolate-candies References: [preparedfoods](https://www.preparedfoods.com/articles/121593-mms-hazelnut-spread-chocolate-candies-mms-chocolate-bars) & [mms](http://www.mms.com/) The [M&M's](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie) Hazelnut Spread Candies have been launched by the brand as a new permanent addition to its lineup of chocolate treats. The confectionary item is sure to be a hit amongst those who favor a nut-infused dessert. The candies boast a creamy center of hazelnut spread that is covered with a crunchy exterior to offer consumers a winning mix of textures. The candies have been announced alongside the new M&M's [Chocolate Bars](https://www.trendhunter.com/trends/dubai-chocolate-bars), which comes in five flavorful varieties — from one featuring M&M's [Minis](https://www.trendhunter.com/trends/mms-minis) to one with peanuts. The M&M's Hazelnut Spread Candies are an extension of the brand's efforts to infuse its practice with more innovative and artisanally focused flavors. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 23% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hazelnut-flavored Confections:** Opportunity: Develop new variations of hazelnut-infused chocolates and candies to cater to consumers' growing demand for indulgent nutty treats. - **Texture-driven Sweets:** Opportunity: Create confectionary products that combine contrasting textures, such as a creamy center and a crunchy exterior, to enhance the sensory experience for consumers. - **Artisanal Flavor Expansion:** Opportunity: Experiment with new and unique flavors in the confectionary industry, similar to M&M's innovation with hazelnut spreads, to appeal to consumers seeking novel and gourmet taste experiences. ### Sectors Adopting This - **Confectionary Industry:** Opportunity: Incorporate hazelnut spreads and other unique flavors into a wide range of chocolate candies and treats to capture a larger market share. - **Chocolate Manufacturing:** Opportunity: Introduce production techniques that can create chocolates with a variety of textures, like a creamy filling and a crunchy shell, to differentiate products and attract consumers seeking multisensory indulgences. - **Flavoring and Ingredients Supply:** Opportunity: Develop and supply innovative flavoring solutions, like hazelnut spreads, to confectionery manufacturers who are looking to expand their product portfolios and cater to consumer demand for unique and indulgent flavors. ## Related on Trend Hunter - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md)