# Candy Emergency Squads The M&M's Halloween Rescue Squad Replenishes Candy Bowls for Free By Laura McQuarrie | Published 2023-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-halloween-rescue-squad References: [prnewswire](https://www.prnewswire.com/news-releases/mars-introduces-mms-halloween-rescue-squad-to-save-houses-from-running-out-of-candy-this-halloween-301953274.html) & [mmshalloweenrescuesquad](https://mmshalloweenrescuesquad.com/)  There's nothing scarier for a trick-or-treater on Halloween than coming across an empty candy bowl and this October, the first-ever [M&M's Halloween Rescue Squad](https://www.trendhunter.com/trends/2023-halloween-candies) is deploying to keep the sweet treats flowing and stop disappointment from occurring. According to a survey commissioned by [Mars](https://www.trendhunter.com/trends/halloween-lineup), nearly half of Americans who celebrate Halloween have worried about running out of candy for trick-or-treaters and 89% say they have eaten at least some of the candy intended for trick-or-treaters prior to October 31st. Whether they've snacked too hard or shared generously with the neighborhood, people can rest assured that their stash remains well-stocked thanks to M&M's Halloween Rescue Squad, which will refill trick-or-treat candy bowls for free in partnership with [Gopuff](https://www.trendhunter.com/trends/mms-rescue-booths). For all sorts of candy emergencies, the squad will be on call starting at 3PM ET on October 31st. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 82% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy Emergency Solutions:** The M&M's Halloween Rescue Squad provides on-call candy bowl refills for trick-or-treaters to prevent disappointment. - **Preventing Candy Shortages:** Nearly half of Americans who celebrate Halloween have worried about running out of candy, leading to a disruptive opportunity for candy companies to offer refill services like the M&M's Halloween Rescue Squad. - **Candy Consumption Patterns:** 89% of Americans have admitted to eating some of the candy meant for trick-or-treaters before Halloween, indicating a disruptive opportunity for candy companies to devise new strategies to meet demand. ### Where This Applies - **Candy Industry:** The M&M's Halloween Rescue Squad highlights the need for innovative solutions in the candy industry to prevent candy shortages and meet consumer demand. - **Delivery Services:** Partnerships between candy companies, like M&M's and Gopuff, signify a disruptive opportunity for delivery services to expand their offerings by providing on-demand candy replenishment services. - **Seasonal Retail:** The concept of candy emergency squads prompts a disruptive opportunity for seasonal retailers to offer unique services, such as on-call restocking options for trick-or-treat candy bowls. ## Related on Trend Hunter - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Halloween-Inspired Candy Mixes](https://www.trendhunter.com/trends/mms-mad-scientist-mix.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Bottomless Trick-or-Treat Bowls](https://www.trendhunter.com/trends/trick-or-treat-bowl.md) - [Seasonal Halloween Marketing Promotions](https://www.trendhunter.com/trends/welchs-fruit-snacks-1.md) - [Early Autumnal Chocolate Products](https://www.trendhunter.com/trends/mars-chocolate.md)