# Exclusive In-Store Sleepovers M&M'S is Hosting a Special Experience for a M&M'S Fun Club Member By Laura McQuarrie | Published 2025-02-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/mms-fun-club References: [cnbc](https://www.cnbc.com/2025/02/26/look-inside-mms-will-let-you-sleep-in-its-times-square-store-in-nyc.html) & [mms](http://mms.com/fun-club)  To announce the launch of its first-ever rewards program in a big way, M&M'S is giving [M&M'S Fun Club](https://www.trendhunter.com/trends/personalized-offerings) members the chance to win a once-in-a-lifetime sleepover inside the iconic M&M's Times Square Store with friends. As part of the in-store sleepover, one lucky M&M'S Fun Club member and four of their friends will be treated to a personalized glamping setup, [nostalgic activities](https://www.trendhunter.com/trends/pbj-packed-lunch-specials), and a Spokescandy to spend time with. The experience also includes an [after-hours shopping spree](https://www.trendhunter.com/trends/pj-party) and an exclusive M&M'S Fun Club flavor mix. Although this incentive is only available for a limited time to those who sign up for M&M's Fun Club, members can look forward to earning points to put toward other special experiences, products, and more. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 83% | Activity: 91% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Experiential Retail Events:** Retail brands are transforming customer loyalty initiatives by offering exclusive, in-store experiences like sleepovers to deepen customer engagement. - **Nostalgia-driven Marketing:** Incorporating nostalgic elements into brand experiences is gaining traction as companies leverage past memories to create more meaningful connections with consumers. - **Personalized Consumer Loyalty Programs:** Tailored rewards programs that offer unique and memorable experiences are setting new standards in customer loyalty and retention. ### Who This Affects Most - **Retail:** The retail industry is increasingly focusing on experiential offerings as a method to attract and retain customers in physical store locations. - **Hospitality:** Innovations in hospitality services now include unique, branded sleepover experiences that blur the lines between retail and accommodations. - **Marketing:** The marketing industry is evolving with campaigns that harness exclusive, share-worthy experiences to elevate consumer engagement and brand loyalty. ## Related on Trend Hunter - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Custom Candy Gifts](https://www.trendhunter.com/trends/mms-flavor-remix.md) - [Digital Snowball Fights](https://www.trendhunter.com/trends/digital-snowball-fight.md) - [Experiential Giveaway Pop-Ups](https://www.trendhunter.com/trends/the-moment-shop.md) - [NFT-Inspired Candies](https://www.trendhunter.com/trends/limited-edition-mms.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md)