# Creative Ad Campaign M & M Election By Ayman | Published 2008-02-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-election References: [coloribus](http://www.coloribus.com/paedia/prints/2008/2/7/197999/) M & M Australia just unleashed a very creative fun new campaign, the [M & Ms Election](https://www.trendhunter.com/trends/election-collection). Each of the five M & Ms characters is given a different political/campaign style to suit their personalities. The print ads work as fliers for each 'candidate' urging you to vote for him/her. As for television, each character is given their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials. The ads use fun slogans such as "A vote for [Blue](https://www.trendhunter.com/trends/brownie-brittle-red-white-and-blue-mms-mix) is a vote for you", "Miss Green, working the polls", "Vote Yellow, the people's candy-date". Watch the above video for the Vote Red spot. You can see the other TV spots here [Vote Yellow](http://www.advertolog.com/paedia/reels/2008/2/7/510410) , [Vote Orange](http://www.advertolog.com/paedia/reels/2008/2/7/510413) , [Vote Green](http://www.advertolog.com/paedia/reels/2008/2/7/510412) , [Vote Blue](http://www.advertolog.com/paedia/reels/2008/2/7/510414) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Creative Advertising Campaigns:** Opportunity for brands to create engaging and unique ad campaigns that capture consumer attention. - **Personalized Marketing Strategies:** Potential for brands to tailor marketing messages to individual personalities and preferences to enhance brand engagement. - **Short-form Video Advertising:** Emerging trend of using shorter advertisements, such as five-second spots, to deliver impactful messages in a brief amount of time. ### Who This Affects Most - **Food and Beverage:** Brands in the food and beverage industry can explore creative advertising campaigns to stand out in a crowded market and connect with consumers. - **Marketing and Advertising:** Marketing and advertising agencies can embrace personalized marketing strategies to help their clients create more targeted and effective campaigns. - **Media and Entertainment:** Opportunity for media and entertainment companies to leverage short-form video advertising to capture audience attention and drive engagement. ## Related on Trend Hunter - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Presidential Election Candy Collections](https://www.trendhunter.com/trends/amusemints-election-collection.md) - [Escapism-Inspired Candy Campaigns](https://www.trendhunter.com/trends/creed-bratton.md) - [New Permanent Candy Characters](https://www.trendhunter.com/trends/new-character.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md) - [All-Female Chocolate Packagings](https://www.trendhunter.com/trends/mms-packaging.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md)