# Sundae-Flavored Easter Candies M&M's Easter Sundae is a Limited-Edition Springtime Treat By Michael Hemsworth | Published 2024-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-easter-sundae References: [snackandbakery](https://www.snackandbakery.com/articles/110908-m-and-ms-releases-easter-sundae-flavor) & [MMS](http://MMS.com)  [M&M's](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat) Easter [Sundae](https://www.trendhunter.com/trends/sundae-funday-ice-cream) is a new limited-edition treat being added to the brand's product portfolio to provide consumers with a delicious option to enjoy this springtime. The candy is made with white chocolate M&M's that are infused with the flavors of vanilla ice cream and cherry before being enrobed in a dark chocolate fudge coating to achieve the namesake sundae flavor. The candies are arriving alongside additional personalized products from the brand to help consumers elevate their Easter celebrations with a series of sweet treats. M&M's Easter Sundae comes in a sharing size pack with red, cream and brown-colored candy shells for each of the individual pieces for a visualized sundae experience. The treats play on the popularity of [food-flavored and inspired candies](https://www.trendhunter.com/trends/mms-bakery-collection) as consumers seek out new kinds of taste and texture experiences. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 52% | Activity: 66% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food-inspired Candies:** Capturing consumer interest in novel taste experiences through innovative candy flavors. - **Personalized Sweet Treats:** Tapping into the demand for customized and unique confectionery items for special occasions. - **Visualized Flavor Experiences:** Enhancing consumer engagement by creating candy products that visually represent popular dessert flavors. ### Sectors Adopting This - **Confectionery:** Exploring potential for new product lines in the confectionery sector by incorporating unconventional flavor profiles. - **Food and Beverage:** Leveraging the trend of food-inspired candies to develop innovative products catering to evolving consumer preferences. - **Event Planning and Retail:** Integrating personalized sweet treats into event planning services to enhance customer satisfaction and brand differentiation. ## Related on Trend Hunter - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Spring Holiday Candy Gifts](https://www.trendhunter.com/trends/mms-spring-gifts.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Easter Treat Ranges](https://www.trendhunter.com/trends/easter-2025-range.md) - [Elevated Easter Treat Lineups](https://www.trendhunter.com/trends/mars-wrigley-easter-2025.md) - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Graham Cracker-Flavored Candies](https://www.trendhunter.com/trends/honey-graham-mms.md) - [Seasonally Shaped Springtime Treats](https://www.trendhunter.com/trends/mars-wrigley-2023-easter.md) - [Charming Springtime Chocolates](https://www.trendhunter.com/trends/new-easter-products.md)