# Cookie-Filled Chocolate Candies M&M's Crunchy Cookie Has a Tasty Texture at Its Center By Laura McQuarrie | Published 2021-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-crunchy-cookie References: [prnewswire](https://www.prnewswire.com/news-releases/mars-wrigley-introduces-mms-crunchy-cookie-to-deliver-better-moments-and-more-smiles-to-fans-through-a-timeless-flavor-combination-301347877.html) & [MMS](http://www.MMS.com/) M&M's Crunchy Cookie is a new flavor that promises to delight candy fans and cookie lovers alike. This new variety of the hard shell candies is a hybrid of M&M’s and chocolate chip cookies, since it offers a "great-tasting crunchy cookie center covered in delicious milk chocolate, all wrapped in the colorful, iconic [M&M'S](https://www.trendhunter.com/trends/mms-caramel-popd) shell." This new treat, coming in March 2022, is set to become the newest permanent addition to the brand's permanent lineup. With this new chocolate-covered candy, the brand is satisfying consumers' desire for variety and [mashup snacks](https://www.trendhunter.com/trends/peanut-butter-jelly-mms) that are both familiar and unexpected. The multi-textured treat promises to appeal to candy lovers of all ages and it will arrive in single packs and multiple sizes for sharing. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hybrid Snacks:** Opportunity for brands to develop mashup snacks that combine two popular flavors or products into one unique experience. - **Texture Innovation:** Opportunity to create new snacks with unique textures to enhance the sensory experience and differentiate from competitors. - **Variety Expansion:** Opportunity for brands to expand their product offerings by introducing new and innovative flavors and textures. ### Industries Being Reshaped - **Confectionery Industry:** Brands in the confectionery industry can benefit from creating new and innovative products that cater to consumers' desire for unique and exciting snack experiences. - **Snack Industry:** Opportunity for companies in the snack industry to expand their portfolios with new and innovative products that offer unique textures and flavor combinations. - **Food Retail Industry:** Retailers can benefit from carrying a wide variety of innovative snacks and confectionery products that cater to consumers' desire for new and exciting flavor experiences. ## Related on Trend Hunter - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-munch-cookie.md) - [Crunchy Candy Bar Cookies](https://www.trendhunter.com/trends/keebler-chips-deluxe-crunch.md) - [Chocolate Egg-Infused Cookies](https://www.trendhunter.com/trends/candy-egg-brownie-cookie.md) - [Peanut Butter Candy Cookies](https://www.trendhunter.com/trends/chocolate-reeses-pieces-cookie.md)