# Crunchy Bite-Sized Chocolates The M&M's Crunchy Caramel Candies are a Satisfying Indulgence By Michael Hemsworth | Published 2018-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-crunchy-caramel References: [conveniencestore](https://www.conveniencestore.co.uk/products/mms-get-limited-edition-crunchy-caramel/568661.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [mms](http://www.mms.com) The [M&M's](https://www.trendhunter.com/trends/mms-munchums) Crunchy Caramel candies are the latest creation from the brand that will provide consumers with a satisfying snack to pick up when craving a sweet, chocolatey confection. The treat contains a texturized center that will crunchy when eaten to offer a contrast to the smooth chocolate that surrounds it. This speaks to the rising popularity of crunchy snack varieties that offer a satisfying textural experience. The M&M's Crunchy Caramel candies also come at a time when the [bite-sized candy market](https://www.trendhunter.com/trends/snickers-ice-cream-minis) is seeing enhanced growth as consumers seek to enjoy their favorite foods in a smaller format. The candies have been launched by the [Mars Wrigley](https://www.trendhunter.com/trends/mms-caramel-cold-brew) brand in the UK and will be supported by a digital campaign and influencer marketing push. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Crunchy Snack Varieties:** Opportunity for creating innovative snack products with a texturized center to offer a satisfying textural experience. - **Bite-sized Candy Market:** Opportunity to capitalize on the enhanced growth of the bite-sized candy market by introducing new flavors and variations of small format treats. - **Digital Campaign and Influencer Marketing:** Opportunity to leverage digital platforms and influencer marketing to promote and increase sales of confectionery products. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunities in the confectionery industry to develop and market unique crunchy snack varieties. - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry by introducing new flavors and variations of bite-sized candy. - **Marketing and Advertising:** Opportunity for disruptive innovation in the marketing and advertising industry by leveraging digital platforms and influencers to promote confectionery products. ## Related on Trend Hunter - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Baked Chocolate Candies](https://www.trendhunter.com/trends/mms-munchums.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Crispy Cereal Chocolate Treats](https://www.trendhunter.com/trends/milkybar-crunchy-pops.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Texture-Driven Chocolate Bars](https://www.trendhunter.com/trends/mars-wrigley-crispy-rolls.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md)