# Candy-Studded Ice Cream Sandwiches M&M's Cookie Sandwiches are Topped with Milk Chocolate Minis By Laura McQuarrie | Published 2021-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-cookie-sandwiches References: [prnewswire](https://www.prnewswire.com/news-releases/mms-introduces-new-mint-ice-cream-cookie-sandwich-to-bring-green-to-all-your-st-patricks-day-celebrations-301238333.html) & [mms](http://www.mms.com/) There are two brand-new [M&M's](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich) Cookie Sandwiches, mint and classic, and they promise to be a special treat for ice cream lovers and candy fans alike. The [ice cream sandwiches](https://www.trendhunter.com/trends/nut-rolled-ice-cream-cookie-sandwiches) are studded with Milk Chocolate M&M'S Minis and both of the flavors feature two chocolate cookies. While the M&M'S Mint Ice Cream Cookie Sandwiches are just the right color for [St. Patrick's Day](https://www.trendhunter.com/trends/st-patricks-day-cookie), the M&M'S Classic Ice Cream Cookie Sandwiches feature a creamy vanilla ice cream center for anytime enjoyment. This new product pair joins existing fan-favorites like the M&M'S Vanilla and Chocolate Cookie Sandwiches. The new flavors also set themselves apart with redesigned four-packs that feature the same beloved candy mascots as ever. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 21% | Activity: 26% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-infused Desserts:** Incorporating candies into traditional desserts creates a unique taste experience for consumers - **Limited Edition Treats:** Offering seasonal or limited edition flavors creates buzz and excitement around a product - **Nostalgic Snack Revivals:** Bringing back vintage snack brands or flavors taps into consumers' desire for nostalgia ### Where This Applies - **Ice Cream:** Innovative ice cream flavors and add-ins can differentiate a brand from competitors - **Confectionery:** Collaborating with dessert brands or bakeries can create cross-marketing opportunities - **Food Retail:** Creating exclusive partnerships with grocery stores or mass retailers can increase product visibility ## Related on Trend Hunter - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Ice Cream-Flavored Sandwich Cookies](https://www.trendhunter.com/trends/oreo-mint-chip.md) - [Minty Frozen Cookie Treats](https://www.trendhunter.com/trends/oreo-mint-frozen-treats.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Decadent Ice Cream Launches](https://www.trendhunter.com/trends/new-ice-cream-flavor-1.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md)