# Crispy Cookie Dough Candies M&M’s Cookie Dough Has Two Flavors in a Single Treat By Michael Hemsworth | Published 2023-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-cookie-dough References: [foodbev](https://www.foodbev.com/news/mms-unveils-new-cookie-dough-flavour/) & [mms](https://www.mms.com/en-us)  M&M’s [Cookie Dough](https://www.trendhunter.com/trends/kitkat-cookie-dough) candies are making their debut in the Australian market to provide avid fans of the treats with a new option for satisfying their craving. The product features a cookie dough center that's coated in rich milk chocolate before being covered in the treat's signature crispy candy shell. The treat boasts a dual-flavor experience that incorporates tasting notes of chocolate and cookie dough into a single treat, and will be available at retailers starting in January 2024. [Mars](https://www.trendhunter.com/trends/ice-cream-products) Wrigley Marketing Director Ben Hill spoke on the M&M’s Cookie Dough candies saying, "We’re seeing a rise in consumers not only wanting flavour variations from their favourite snacks and treats, but textural experiences as well. Our new M&M’s Cookie Dough houses a real cookie dough centre in the heart of an [M&M.](https://www.trendhunter.com/trends/almost-champions)” ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 53% | Activity: 59% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dual-flavor Experience:** M&M’s Cookie Dough candies offer a dual-flavor experience by combining the tastes of chocolate and cookie dough in a single treat. - **Flavor Variations:** Consumers are seeking flavor variations in their favorite snacks and treats, leading to innovative products like M&M’s Cookie Dough. - **Textural Experiences:** The trend of desiring textural experiences in food is driving the creation of M&M’s Cookie Dough with a crispy candy shell and cookie dough center. ### Sectors Adopting This - **Confectionery:** The confectionery industry can capitalize on the rise in demand for dual-flavor experiences by developing innovative candy products like M&M’s Cookie Dough. - **Snack:** The snack industry has the opportunity to cater to consumers' desire for flavor variations by introducing new snack options with unique taste profiles, similar to M&M’s Cookie Dough. - **Food Manufacturing:** The food manufacturing industry can explore the trend of textural experiences by creating innovative products that combine different textures, such as M&M’s Cookie Dough with its crispy candy shell and soft cookie dough center. ## Related on Trend Hunter - [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Collaboration Candy Cookies](https://www.trendhunter.com/trends/mms-x-christina-tosi-crunchy-cookie.md) - [Cookie-Flavored Candy Bars](https://www.trendhunter.com/trends/twix-cookie-dough.md) - [Bakery Dessert Chocolate Candies](https://www.trendhunter.com/trends/mms-bakery-collection.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md)