# Personified Chocolate Commercials In this M&M's Commercial the Brown M&M Sets Up the Red M&M By Jonathon Brown | Published 2013-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-commercial References: [adsoftheworld](http://adsoftheworld.com/media/tv/mms_devour) & [youtu.be](http://youtu.be/gOEjpHH9-5I) The battle between different colored M&Ms continues in this new [M&M's](https://www.trendhunter.com/trends/mms-packaging) commercial with the female brown candy setting up the anxious red candy. This is the latest in a series of M&M's commercials that personify the [chocolate candies](https://www.trendhunter.com/trends/mms-bakery-collection) and give different personalities to different colors. The commercial starts with the brown M&M talking to her friend at a cocktail party. Before she leaves, the friend tells the brown M&M to watch out for Kristen because she can't control herself around chocolate and will "devour" the brown M&M. By the end of the commercial, Kristen is pulling the red M&M out of the party as he thanks the brown M&M for introducing them. The ad does a good job of personifying the chocolates in different ways, which actually implies a certain relationship between the two colors. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Personification Advertising:** Personifying products/brands in advertising to give them a personality and unique qualities. - **Color Differentiation Marketing:** Giving different colors or variations of a product a distinct personality and marketing them accordingly. - **Humor Marketing:** Using humor as a marketing tool to attract consumers and promote products. ### Sectors Adopting This - **Confectionery:** Using creative marketing campaigns to advertise and differentiate candy brands. - **Beverage:** Introducing new flavors with unique personalities and advertising them with humor. - **Fast Food:** Creating funny and entertaining commercials to promote fast food products and differentiate them from competitors. ## Related on Trend Hunter - [All-Female Chocolate Packagings](https://www.trendhunter.com/trends/mms-packaging.md) - [New Permanent Candy Characters](https://www.trendhunter.com/trends/new-character.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Customizable Retail Experiences](https://www.trendhunter.com/trends/personalized-offerings.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md)