# Cold Coffee-Inspired Candies M&M’s Caramel Cold Brew Taps into the Popularity of Chilled Coffee By Michael Hemsworth | Published 2022-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-caramel-cold-brew References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-10-04T09%3A15%3A31) & [mms](https://www.mms.com/en-us/)  The M&M’s Caramel Cold Brew milk chocolate candies are a new treat being added to the brand's product roster as a way to tap into the popularity of cold coffee beverages. The candies feature the familiar form of the signature chocolate treat, but are formulated with the flavor of cold brew coffee with notes of sweet caramel. The candies also introduce the new [Purple M&M](https://www.trendhunter.com/trends/chicha-morada) character mascot, which was unveiled in September of this year. Senior Marketing Director at [Mars Wrigley](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens) Allison Miasma-Bedrick commented on the new M&M’s Caramel Cold Brew milk chocolate candies saying, "More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of [Gen](https://www.trendhunter.com/trends/cold-coffee-drinks) Z’s most purchased drinks. Mars’ M&M’s brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite — caramel." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 71% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cold Brew-flavored Treats:** Offering new cold brew coffee-flavored product variations can cater to the growing popularity of the beverage. - **Mascot Launches for Product Line Extensions:** Introducing new mascots can create a fresh identity for a brand's product line extensions. - **Cross-category Flavor Pairings:** Pairing popular flavors from different categories can create a unique and exciting taste for consumers. ### Sectors Adopting This - **Confectionery:** Exploring new and unique flavors can attract a wider audience and increase sales for candy companies. - **Coffee and Beverage:** Experimenting with new cold brew flavors can attract younger consumers who are looking for unique beverage experiences. - **Marketing and Advertising:** Launching new mascots can help rebrand and reposition a product line to appeal to a broader audience. ## Related on Trend Hunter - [Freeze-Dried Caramel Chocolate Candies](https://www.trendhunter.com/trends/mms-caramel-popd.md) - [Chocolatey Coffee-Flavored Candies](https://www.trendhunter.com/trends/mms-mocha-mudcake.md) - [Functional Candy-Inspired Milk Beverages](https://www.trendhunter.com/trends/mms-brownie-milk.md) - [Candy Bar Coffee Beverages](https://www.trendhunter.com/trends/iced-coffee-by-victor-allens.md) - [Candy Bar Coffee Drinks](https://www.trendhunter.com/trends/iced-coffee-mocha-latte.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Refined QSR Cold Brews](https://www.trendhunter.com/trends/mcdonalds-mccaf-cold-brew.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Smooth QSR Cold-Brew Coffees](https://www.trendhunter.com/trends/mcdonalds-cold-brew.md)