# Seasonal Latte-Flavored Candies The New Pumpkin Spice Latte M&M’s Candy Honors Classic Fall Drinks By Ady Floyd | Published 2015-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-candy References: [ca.eonline](http://ca.eonline.com/news/689890/pumpkin-spice-latte-m-ms-are-here-ready-to-take-over-the-world) & [greatideas.people](http://greatideas.people.com/2015/08/25/mms-pumpkin-spice-latte/) The M&M's candy brand recently unveiled its newest autumn-inspired flavor, which is Pumpkin Spice Latte. As the popularity of pumpkin spice lattes continues to rein strong, M&M’s aims to satisfy the consumer demand. The Pumpkin Spice Latte M&M’s hope to capture the hearts of consumers in the same way that [Starbucks](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte)’ Pumpkin Spice Latte already has. As the cold weather begins to emerge, the M&M’s candy brand is adding a new twist on the classic autumn drink. The packaging itself is also a tribute to the fall season as it features a brown M&M character snuggling in a scarf while sipping a latte. In addition to the recent release of the [Pecan Pie M&M’s](https://www.trendhunter.com/trends/beatrice-bakery), this seasonal latte-infused treat is another way for consumers to indulge their pumpkin cravings. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Flavored Food and Beverage Products:** The trend of seasonal and limited-time flavors in the food and beverage industry creates opportunities for brands to captivate consumers with new and unique flavors throughout the year. - **Brand Partnerships with Popular Products:** The collaboration between M&M's and Starbucks' seasonal beverage creates innovative opportunities for brands to come together and introduce new, cross-branded products. - **Nostalgia-based Marketing:** Using nostalgia as a marketing tool creates an opportunity to appeal to consumers' emotions and connect with them on a personal level through familiar flavors and packaging designs. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has opportunities to innovate and create unique flavor combinations to satisfy consumers' seasonal cravings and stand out in a competitive market. - **Confectionery:** The confectionery industry can capitalize on the trend of seasonal flavors and limited-time product releases to create demand and attract consumers with unique and exciting products. - **Packaging:** The packaging industry has opportunities to provide innovative and eye-catching designs that cater to the seasonal and nostalgic marketing techniques used by brands in the food and beverage industry. ## Related on Trend Hunter - [PSL-Inspired Chocolates](https://www.trendhunter.com/trends/nuggets-pumpkin-spice-latte.md) - [Autumnal Latte-Flavored Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate-bar.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md) - [Decadent Fall-Inspired Chocolates](https://www.trendhunter.com/trends/pumpkin-spiced-latte-chocolate.md) - [Fast Food Fall Menu Returns](https://www.trendhunter.com/trends/mcdonalds-psl.md) - [Autumnal Latte Ice Creams](https://www.trendhunter.com/trends/pumpkin-spice-latte-ice-cream.md) - [Seasonally Spiced Pumpkin Drinks](https://www.trendhunter.com/trends/malk-1.md) - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Plant-Based Pumpkin Beverages](https://www.trendhunter.com/trends/almond-pumpkin-spice.md)