# Candy-Studded Chocolate Bars New Four New M&M's Bars are Coming to the UK By Katherine Pendrill | Published 2019-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mms-bars References: [bustle](https://www.bustle.com/p/mandms-new-chocolate-bars-look-incredible-heres-how-you-can-get-your-hands-on-one-18175054) [M&M's](https://www.trendhunter.com/trends/mms-minis) candies are already delicious on their own, but now consumers in the UK can enjoy their favorite treat in chocolate bar form with the launch of M&M's Bars. With these rich new chocolate bars, you can cram even more M&M's candies into every bite. While the new M&M's Bars have been available in other countries for some time, the treat is officially set to make its UK debut in July of 2019. As M&M's Senior Brand Manager Cordelia Linacre explained, "We've been inundated with requests to bring M&M's Bars to the UK so we're extremely excited to announce that the wait is over." As for the bars themselves, the new M&M's Bars consist of peanut, chocolate, hazelnut, and crispy M&M's candies surrounded by a thick layer of chocolate. Image Credit: *Mars.* ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Expanding M&m's Product Line:** The launch of M&M's Bars in the UK demonstrates a trend of expanding the M&M's product line to include new and innovative chocolate bar varieties. - **Combining Snacks Into Bars:** The introduction of M&M's Bars highlights a trend of combining popular snacks into convenient bars, creating new taste experiences for consumers. - **Increased Demand for Candy-inspired Treats:** The overwhelming requests for M&M's Bars in the UK indicate a growing trend of consumers seeking out candy-inspired treats that provide a nostalgic and indulgent experience. ### Who This Affects Most - **Confectionery:** The introduction of M&M's Bars presents a disruptive innovation opportunity in the confectionery industry by offering consumers a new and exciting way to enjoy M&M's candies. - **Snack Foods:** Expanding the M&M's product line to include bars taps into the trend of combining snacks, creating potential disruptive innovation opportunities in the snack foods industry. - **Food Manufacturing:** The launch of M&M's Bars in the UK showcases a disruptive innovation opportunity for food manufacturers to explore the creation of unique candy-inspired chocolate bars. ## Related on Trend Hunter - [Miniaturized Chocolate Candy Products](https://www.trendhunter.com/trends/mms-minis.md) - [Frozen Spherical Chocolate Treats](https://www.trendhunter.com/trends/maltesers-ice-cream-bars.md) - [Chocolate-Packed Ice Cream Bars](https://www.trendhunter.com/trends/cadbury-darkmilk-ice-cream-bar.md) - [Texturally Chunky Candy Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-more.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Crispy Cookie Dough Candies](https://www.trendhunter.com/trends/mms-cookie-dough.md) - [Golden Caramel Frozen Treats](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md)