# Candy-Themed Doorbell Promotions M&M’S and Ring Partnered to Provide Tricks to Trick-or-Treaters By Michael Hemsworth | Published 2024-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mms-and-ring References: [retailtimes](https://retailtimes.co.uk/mms-partners-with-ring-to-let-you-trick-the-trick-or-treaters-this-halloween/) & [mars](https://www.mars.com/en-gb/our-brands/mars-snacking)  [M&M’S and Ring](https://www.trendhunter.com/trends/krispy-kreme-mms-collection) have announced a new partnership in the UK to provide consumers with a way to trick trick-or-treaters this year in a cheeky, candy-themed way. The partnership is seeing Ring customers able to set their Video Doorbell to greet visits with a variety of Quick Replies in the guise of the Red M&M. This will see the character encouraging trick-or-treaters to perform challenges that can be rewarded with a treat on Halloween night. The partnership was instigated by The And Partnership creative agency with booking done by [Essence Mediacom](https://www.trendhunter.com/trends/dreamies-treats) and Ketchum providing PR support. Head of Halloween Fun at [Mars Wrigley](https://www.trendhunter.com/trends/mms-rescue-booths) Sophia Padt spoke on the M&M’S and Ring partnership saying, "We’re thrilled to partner with Ring to celebrate the playful spirit of Halloween. By adding that fun M&M’S touch to Ring Video Doorbells, we hope to encourage more people to get involved with trick-or-treating traditions whilst creating some entertaining memories along the way.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 70% | Activity: 80% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Blending technology with traditional holiday activities, this partnership transforms doorbells into interactive brand touchpoints. - **Gamified Marketing:** Turning simple doorbell interactions into playful challenges revolutionizes customer engagement through gamification. - **Smart Home Holiday Experiences:** Integrating thematic content into smart home devices offers unique seasonal experiences that could become a new holiday norm. ### Industries Being Reshaped - **Confectionery:** Candy brands like M&M’S are exploring innovative digital partnerships to create memorable holiday experiences. - **Smart Home Technology:** Smart home device companies exemplify new ways to interact with users by incorporating festive, branded content. - **Digital Marketing:** The digital marketing landscape is evolving with creative campaigns that merge physical interactions with digital engagement. ## Related on Trend Hunter - [Candy Refill Pop-Ups](https://www.trendhunter.com/trends/mms-rescue-booths.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Spooky Seasonal Security Cameras](https://www.trendhunter.com/trends/ring-candy-cam.md) - [Candy Emergency Squads](https://www.trendhunter.com/trends/mms-halloween-rescue-squad.md) - [Halloween-Inspired Snacks](https://www.trendhunter.com/trends/halloween-lineup.md) - [Movie-Inspired Candy Packs](https://www.trendhunter.com/trends/movieinspired-candy-packs.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Expansive Halloween Candy Collections](https://www.trendhunter.com/trends/2023-halloween-candies.md) - [Texture-Packed Halloween Candies](https://www.trendhunter.com/trends/2026-mars-halloween.md)