# Fake Obscene Advertising These MMMafia Censored Ads are Fauxtastic By Ayman | Published 2008-12-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mmmafia-censored-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/the_mmmafia_remember) The MMMafia are proud to be the “sexiest Italian food in town.” And in order to communicate their raunchy image, their new ad campaign censors the word ‘food’ as F!#& in the copy, making it look like another word altogether. The ads use witty copy text like, “Our F!#& will make you scream in delight,” “Our F!#& will make you come again & again,” “The most exciting F!#& you will ever Have!,” and “You’ll remember our F!#& for a lifetime!” The campaign was created by ‘be positive 24’ ad agency (Chennai, India) with art director Sunil V and creative directors/copywriters Sandeep Makam & Abhishek D Shah. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Provocative Ads:** Opportunity for more brands to use risqué ads that push boundaries. - **Censored Copy:** Opportunity for ad campaigns to use indirect or censored copy to create buzz. - **Tongue-in-cheek Advertising:** Opportunity for more brands to use humor and satire in their ad campaigns. ### Where This Applies - **Advertising:** There is an opportunity for advertising companies to explore more provocative and daring campaigns. - **Food and Beverage:** The food industry can take inspiration from this campaign to create fun and eccentric ads. - **Entertainment:** The entertainment industry can leverage the use of humor to create buzz and connect with their audience. ## Related on Trend Hunter - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Illusory Fry Billboards](https://www.trendhunter.com/trends/fing-fing-cajun-chips.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Sensual Pizza Campaigns](https://www.trendhunter.com/trends/bare-naked-pizza.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)