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# AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform

By Kanesa D | Published 2023-06-05 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/mmita
References: [traveldailymedia](https://www.traveldailymedia.com/mmita-launches-its-first-mobile-app-as-a-breakthrough-social-platform-integrated-with-augmented-reality/) & [mmita](https://mmita.com/#/)

![AR-Powered Social Platforms](https://cdn.trendhunterstatic.com/thumbs/507/mmita.jpeg)

MMITA (Meet Me In The Astral) is introducing its new social platform's first official mobile app. The new augmented reality (AR) platform lets users share and interact with AR material from any location. Users of MMITA have a unique and immersive space to explore the virtual environment they are in, engage with it, and contribute to it in a more personalized way. MMITA can also be applied to future research, as it provides an interactive platform for AR games, virtual art galleries, 3D AR Chatbots, and mass/individually-targeted advertising opportunities.

“We’re thrilled to launch MMITA and offer people a brand new way to interact with the world around them. Our platform is designed to provide a fun, creative, and personalized experience for everyone who uses it, whether they’re creating their own content or exploring the content created by others. We believe that MMITA will revolutionize the way people experience Augmented Reality and will be a game-changer in the industry [...]," said Gene Kim, Chief Executive Officer of MMITA.

Image Credit: MMITA

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 12% | Activity: 23% | Freshness: 16%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### What Makes This Trend Stand Out

- **Augmented Reality Social Platforms:** Creating AR-powered social platforms for users to interact with AR material from any location presents a disruptive opportunity for the social media industry.
- **Virtual Art Galleries:** Developing augmented reality virtual art galleries provides a new and immersive way for art enthusiasts to observe and experience art, disrupting the traditional art industry.
- **Mass/individually-targeted Advertising Opportunities:** Augmented reality provides an interactive advertising platform for mass and individually targeted advertising opportunities offering a transformative opportunity for the advertising industry.

### Sectors Adopting This

- **Social Media:** The use of Augmented Reality-powered social platforms disrupts the traditional social media industry.
- **Art:** The creation of augmented reality virtual art galleries presents an innovative opportunity for art and technology industries.
- **Advertising:** Augmented reality offers a transformative opportunity for the advertising industry through creating mass and individually targeted advertising opportunities.

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